Creative Strategist, Editorial at H&M Group

Job Description

At H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally. Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences. Together, we shape how millions of customers discover, experience and engage with H&M every day. 

What you'll do 
As a Creative Strategist, Editorial, you play a key role within the creative team, partnering closely with Art Directors, Stylists and Copywriters to bring strategic, cultural and platform perspectives into concept development. You ensure that editorial concepts are designed to connect with customers across channels, touchpoints and moments throughout the customer journey. 

You will: 

• Bring audience, cultural and platform insights into creative concept development, helping shape editorial narratives that resonate with customers and support business objectives. 

• Ensure editorial concepts are scalable, adaptable and optimised to perform across multiple channels, formats and customer touchpoints. 

• Translate audience behaviour, performance insights, data and cultural trends into actionable creative opportunities and recommendations. 

• Embed platform, funnel and format thinking throughout the creative process, from concept development through production and post-production. 

• Partner with creative, media and marketing stakeholders to ensure editorial content is relevant, effective and aligned with channel strategies. 

• Continuously evaluate content performance, identifying learnings and opportunities to strengthen future creative output. 

• Contribute to the development of innovative editorial approaches that drive engagement, relevance and commercial impact. 

Who you'll work with 
You will be a part of the Editorial team within H&M Creative Studios, collaborating closely with Art Directors, Stylists, Copywriters, Producers and Marketing partners. You will also work alongside Media, Insights and Performance teams to ensure creative concepts are informed by audience understanding, platform dynamics and business goals. 

Who you are 
We are looking for people with: 

• Extensive experience within creative strategy, communications planning or content strategy, ideally in a global, customer-focused environment. 

• Strong knowledge of channel ecosystems and the ability to translate data, trends and audience insights into inspiring creative direction. 

• Deep understanding of audience behaviour, platform dynamics and content performance drivers, particularly across paid social platforms including Meta, TikTok and YouTube. 

• Experience bridging creative development, media strategy and commercial objectives to deliver content that performs both creatively and commercially. 

• Strong analytical capabilities with the ability to interpret performance data and transform learnings into actionable creative recommendations. 

• Experience working across cross-functional teams, balancing creative ambition with business priorities. 

And people who are: 

• Strategic thinkers with a strong customer and audience focus. 

• Curious about culture, trends, consumer behaviour and emerging platforms. 

• Collaborative and confident communicators who build strong relationships across teams and disciplines. 

• Insight-driven and proactive in identifying opportunities for creative innovation and optimisation. 

• Comfortable navigating complexity and translating information into clear direction. 

• Passionate about creating engaging editorial experiences that inspire customers and drive results 

Who we are
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.   

Why you'll love working here
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  This is an opportunity to influence how one of the world's leading fashion brands develops creative campaigns across channels and customer touchpoints. You'll work at the intersection of creativity, strategy and performance, helping shape customer experiences at a global scale. 

Join us
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here. 

We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application. 

Qualifications

Additional Information

All your information will be kept confidential according to EEO guidelines.