GRES Recruitment are searching for an experienced and highly creative AI Creative Lead to drive the development and scaling of performance-driven advertising campaigns within the creator monetisation space. This is not a traditional graphic design, branding, or pure development role. Instead, it sits at the intersection of creative strategy, AI content production, performance marketing, and data analysis. You will be responsible for creating a continuous pipeline of high-performing ad creatives designed to attract users into private creator chat experiences, where subscriptions, PPV content, and custom content are monetised. Success in this role is measured by performance. You will develop concepts, build creator personas, generate content at scale using AI tools, analyse campaign results, and continuously iterate on winning creative angles to maximise engagement and revenue.
DUTIES AND RESPONSIBILITIESCreative Strategy & Concept DevelopmentDevelop creative concepts, advertising angles, hooks, and storytelling frameworks that drive user engagement and conversions.Create and maintain compelling creator personas with consistent identities, including visual appearance, tone of voice, personality, and backstory.Generate fresh creative concepts to combat ad fatigue and maintain campaign performance across paid acquisition channels.Stay ahead of emerging creative trends, AI technologies, and advertising strategies.AI Content CreationProduce high volumes of image and video creatives using leading AI generation tools.Develop short-form video content with strong opening hooks designed to capture attention within the first few seconds.Create and optimise content suitable for platforms including Meta, Google, and Native Advertising Networks.Ensure all content remains compliant with advertising platform policies and restricted-category guidelines.Refine and enhance AI-generated content using Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) or equivalent editing software.Performance Marketing SupportWork closely with media buying and growth teams to support customer acquisition initiatives.Create performance-focused creatives designed to maximise click-through rates, engagement, and conversion performance.Understand how creative impacts audience targeting, ad delivery, and campaign scalability.Develop ongoing testing frameworks for creative concepts, messaging, personas, and formats.Data Analysis & OptimisationMonitor campaign performance data and identify trends in creative effectiveness.Analyse winning and losing concepts to understand key success drivers.Use performance insights to continuously refine personas, messaging, and creative outputs.Implement structured feedback loops that translate campaign learnings into future creative production.Process & Team DevelopmentBuild and maintain scalable AI content production workflows.Automate content generation where possible through AI systems, prompt libraries, and process optimisation.Establish quality control standards and review processes.Support the recruitment, onboarding, and management of AI Content Operators as the department scales.Document workflows and best practices to create a highly efficient creative operation.
CANDIDATE PROFILEProven experience creating performance marketing creatives with demonstrable commercial results.Strong portfolio showcasing ad creatives that have driven measurable campaign outcomes.Daily hands-on experience using modern AI content generation tools for both images and video.Strong proficiency in Adobe Creative Suite, including:Premiere ProAfter EffectsPhotoshopOr comparable professional editing platformsDeep understanding of Meta advertising and creative best practices.Experience operating within regulated or restricted advertising categories.Ability to develop compelling hooks, emotional triggers, and conversion-focused messaging.Strong analytical mindset with the ability to interpret campaign data and translate insights into creative improvements.Experience managing content production on a scale rather than producing isolated one-off assets.Exceptional attention to detail and commitment to maintaining persona consistency across campaigns.The successful candidate is:Obsessed with performance marketing and creative testing.Able to think in concepts, offers, angles, and hooks rather than simply creating assets.Equally comfortable building content and analysing performance metrics.Highly entrepreneurial and comfortable working in a fast-moving environment.Passionate about AI-powered content creation and emerging technologies.Process-driven, organised, and focused on scalability.Constantly testing, learning, and optimising.
SALARY AND BENEFITSSalary will be determined based on experience, qualifications, and skills. The advertised salary range is indicative, any offer will reflect the successful candidate’s suitability.
Due to the high volume of applications received at GRS Recruitment, only shortlisted candidates will be contacted. To apply for this position, please email your CV to Hayley Buckle, hayley@grsrecruitment.com quoting the above job reference or call +357 25 342 724 for further information.
Check My Fit
