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Paintgun

Germany (Remote)

Ad Creative Strategist (Freelance) at Paintgun

REMOTE MID
Posted 3 days ago
Paintgun logo

Company snapshot

Paintgun

Paintgun (paintgun.io) is a leading provider of paid social creative services for performance marketers. Their Ads DNA content warehouse, with over 100 data points, combines creativity and data to deliver Unicorn Ads. Using technology, they offer manag...

Mobile Internet B2B Marketing & Advertising
HQ
Berlin, Germany
Team size
11-50
Founded
2015
LinkedIn Twitter

Quick Summary

Role Overview

Paintgun is seeking a talented ad creative strategist to develop performance-optimized content using the Ads DNA framework. The role focuses on creating data-driven concepts that enhance ad performance across various social media platforms.

Key Responsibilities

  • Develop data-driven creative strategies using the Ads DNA framework
  • Research competitors and cultural trends to ideate standout ad concepts
  • Collaborate with creators and designers to produce visual and copy hooks
  • Execute structured creative sprints to test and refine ad performance
  • Analyze performance data to build a rulebook of proven optimization concepts
  • Align with media buyers and data analysts to meet marketing goals

Requirements Snapshot

  • Minimum of three years experience in creative strategy or performance marketing
  • Strong ability to analyze creative performance data and generate actionable insights
  • Experience working within cross-functional teams of creators and media buyers
  • Deep understanding of cultural trends and consumer behavior on social media
  • Strategic thinking skills to connect creative insights with conversion metrics

Expected Impact

The creative strategist will drive measurable improvements in ad engagement and conversion rates by implementing a structured, data-backed approach to content creation. By bridging the gap between creative execution and performance analytics, this role ensures that every campaign is optimized for maximum ROI and brand relevance.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

We are looking for a talented ad creative strategist with a keen eye for detail and a passion for performance optimised content.

Tasks

Develop Creative Strategies: Use Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms.

Ideate and Produce Concepts: Research competitors, social comments, cultural trends, and audience insights to develop standout ad concepts. Work with creators, copywriters, designers, and motion developers to turn ideas into powerful visual and copy hooks.

Test and Refine Creatives: Run structured creative sprints, analyze performance data, and refine strategies based on winning elements. Build a rulebook of proven concepts for consistent optimization.

Collaborate Across Teams: Align with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals. Foster a feedback-driven culture to improve creatives using Ads DNA insights.

Stay On Top of Trends: Track social media trends, emerging platforms, and new advertising techniques to keep concepts relevant and high-performing.

Requirements

Proven Experience: Minimum of 3 years in creative strategy or performance marketing, with a strong focus on ad creative development for social media platforms.

Analytical Skills: Ability to analyze creative performance data and turn insights into actionable creative strategies.

Collaborative Mindset: Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers.

Trend Awareness: In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques.

Strategic Thinking: Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates.

Benefits

Work with a fast-growing creative agency and directly impact its success.

Flexible, remote-friendly opportunity tailored to your schedule.

Collaborate with a dynamic team and your expertise in a creative industry.

Paintgun is an equal opportunity employer. We do not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.

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