Creative Strategist, Brand Partnerships at substack

The role

Substack is seeking a Creative Strategist to help build its brand partnerships and sponsorships business from the ground up. This founding role involves bridging the gap between brands, agencies, and independent writers to create native campaign ideas. You will be responsible for the entire creative lifecycle from the initial pitch to final execution.

What you'll do

• Develop campaign ideas that feel native to the Substack platform
• Match brands with appropriate writers based on audience and voice
• Lead the creative pre-sale process by building proposals and responding to briefs
• Manage campaigns from initial concept through to live execution
• Participate in client and agency calls to pitch creative concepts
• Create pitch materials and thought leadership content for brand partners

What you'll bring

• At least five years of experience in creative or content strategy
• A portfolio of successful campaigns involving creators or publishers
• Proven experience with the RFP process and writing winning proposals
• Deep understanding of the creator economy and media landscape
• Strong writing skills and the ability to manage multiple projects

Your impact

As a founding member of the brand partnerships team, you will establish the frameworks and strategies that define Substacks sponsorship model. Your work will directly enable writers to achieve economic autonomy while providing brands with authentic ways to reach engaged audiences. By successfully matching creators with brands, you will help scale a new economic engine for independent culture.