Creative Strategy Lead at DualEntry

The role

DualEntry is seeking a creative professional to lead strategy across paid and organic channels for their AI-native ERP platform. Based in New York City, this role focuses on building an in-house content studio and driving pipeline growth through innovative storytelling.

What you'll do

• Own creative strategy for paid and organic channels including LinkedIn and YouTube
• Write sharp briefs and hooks based on customer insights
• Collaborate with designers and editors to ship creative assets quickly
• Execute a steady test and learn loop using performance data
• Build an in-house content studio for video and accounting topics
• Utilize AI tools to accelerate production while maintaining high quality

What you'll bring

• Three to six years of experience in creative strategy or content
• Previous experience in B2B SaaS or fintech industries
• Strong writing skills with a clear point of view on advertising
• Ability to use data and metrics as creative feedback
• Comfort working in an environment without a set playbook

Your impact

You will directly influence the company's growth by ensuring creative efforts translate into a robust sales pipeline. By building a world-class content studio and leveraging AI, you will help establish a marketing engine that sets new industry standards and defines how finance software is perceived.