Bjak

Malaysia

Creative Content Lead

FULL TIME ON-SITE SENIOR
Posted 4 days ago

Quick Summary

Role Overview

The Creative Content Lead at BJAK develops and leads the end-to-end content strategy across all digital channels to drive brand storytelling. This role involves overseeing high-quality content production and collaborating with cross-functional teams to align narratives with business goals.

Key Responsibilities

  • Develop and lead end-to-end content strategy across all digital channels
  • Oversee the planning and execution of high-quality social posts and videos
  • Lead the content engine for marketing campaigns to drive engagement
  • Manage community engagement initiatives and foster brand loyalty
  • Collaborate with influencers and brand advocates to expand content reach
  • Track performance metrics to inform data-driven strategy and optimization

Requirements Snapshot

  • Three to five years of experience in content strategy or creative direction
  • Strong portfolio demonstrating compelling narratives across written and visual formats
  • Deep understanding of social media platforms and digital storytelling techniques
  • Experience managing content creators or cross-functional creative teams
  • Familiarity with community platforms like Discord and various analytics tools

Expected Impact

The Creative Content Lead will shape BJAK's brand presence and drive meaningful impact across Malaysia and the wider region. By optimizing content journeys and fostering community engagement, the role will directly contribute to increased brand affinity and business growth.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Creative Content Lead

About BJAK

We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.

We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.

We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.

Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.

Key Responsibilities

Content Strategy & Leadership

  • Develop and lead Bjak’s end-to-end content strategy across all digital channels (social, website, newsletters, community, campaigns).

  • Define storytelling frameworks, brand narratives, and content pillars aligned with business goals.

  • Ensure consistent brand voice, tone, and messaging across all content touchpoints.

Content Production & Creative Direction

  • Oversee the planning, creation, and execution of high-quality content — including social posts, long-form articles, videos, campaign assets, and educational content.

  • Collaborate with designers, writers, videographers, and cross-functional teams to bring creative ideas to life.

  • Guide content creators with clear briefs, direction, and feedback to maintain strong creative standards.

Campaign Content Development

  • Lead the content engine for marketing campaigns, ensuring storytelling aligns with campaign objectives and audience needs.

  • Optimize content journeys across channels to drive engagement, conversion, and brand affinity.

  • Monitor content performance and apply insights to continually refine strategies.

Community Engagement & Growth

  • Oversee content direction for online and offline community initiatives.

  • Develop strategies to foster engagement, participation, and brand loyalty within community groups.

  • Identify and leverage user-generated content to build trust, credibility, and authenticity.

Partnerships & Collaboration

  • Work with influencers, creators, and brand advocates to expand content reach and impact.

  • Develop ambassador and collaboration programs that support brand storytelling and audience growth.

  • Partner with internal stakeholders (Marketing, Product, Customer Experience) to ensure content reflects business priorities.

Insights & Optimization

  • Track content performance metrics and community insights to inform strategy and decision-making.

  • Conduct data-driven analysis to identify opportunities, trends, and content gaps.

  • Present findings and recommendations to key stakeholders to support business goals.

Requirements

  • 3–5 years of experience in content strategy, creative direction, digital marketing, or related fields.

  • Strong portfolio demonstrating ability to craft compelling narratives across formats (written, visual, video).

  • Deep understanding of social media, content distribution, audience behavior, and digital storytelling.

  • Experience managing content creators, freelancers, or cross-functional creative teams.

  • Familiarity with community platforms (Discord, Facebook Groups, LinkedIn) and analytics tools.

  • Excellent communication, leadership, and strategic thinking.

  • Proven track record of delivering high-impact content with measurable results.

  • Highly proactive, adaptable, and able to thrive in a fast-paced environment.

Benefits

At Bjak, you will be part of a fast-growing company at the forefront of financial technology. As the Creative Content Lead, you will play a key role in shaping Bjak’s brand presence and driving meaningful impact across Malaysia and beyond.

You can expect:

  • The opportunity to influence brand direction and drive high-visibility projects.

  • A creative, flexible, and collaborative environment that values innovation.

  • Competitive compensation, benefits, and strong professional growth opportunities.

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