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HYPEBEAST

Hong Kong Island

Creative Intern at HYPEBEAST

ON-SITE JUNIOR
Posted 2 months ago
HYPEBEAST logo

Company snapshot

HYPEBEAST

HYPEBEAST is a global leading platform for contemporary culture and lifestyle, offering men's fashion, art, design, music, and more. With a focus on editorial content, online retail, and creative production, HYPEBEAST has become a unified outlet for th...

B2C Consumer Staples Internet Broadcasting
HQ
New Territories, Hong Kong
Team size
251-1K
Founded
2005
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Quick Summary

Role Overview

The Creative Intern joins the Greater China Media and Partnerships team to support research and pitch development for brand briefs and cultural analyses. This role requires a blend of deep cultural knowledge and advanced AI tool proficiency to accelerate creative workflows and editorial output.

Key Responsibilities

  • Research and build brand briefs and campaign treatments across the Hypebeast portfolio
  • Utilize AI tools to accelerate cultural research and generate first-draft copy and decks
  • Maintain competitive briefs and trend reports with a focus on the Greater China market
  • Support internal prompt design and workflow prototyping for AI research tools
  • Transform raw data and sources into structured and decision-ready presentation slides
  • Track project deliverables and share updates across creative and commercial teams

Requirements Snapshot

  • Current student or recent graduate in design or marketing with a strong portfolio
  • Deep fluency in contemporary culture including fashion and streetwear
  • Hands-on experience with LLMs and AI image or video generation tools
  • Proficiency in English and working knowledge of Mandarin or Cantonese
  • Skill in Google Slides and design tools like Figma or Adobe

Expected Impact

The intern will significantly enhance the speed and depth of the team's research capabilities by integrating AI into the creative process. By bridging the gap between cultural trends and technological efficiency, they will help produce sharper, more credible pitches that resonate with the Hypebeast audience and win brand partnerships.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Founded in 2005, Hypebeast is a global contemporary-culture media brand with operations across 12 markets. Through original reporting, video, collaborations, and live events, Hypebeast covers fashion, footwear, art, design, music, sports, and technology, bringing audiences closer to the people and ideas shaping culture.
 
We're looking for a Creative Intern who is equal parts culture native and AI native — someone who already lives in the world Hypebeast covers and has been building, prompting, and experimenting with AI tools long before it was on a job description.
You'll sit inside the Greater China Media & Partnerships team and work directly with the managers on the research that powers our biggest pitches: brand briefs, competitive and cultural landscape analyses, campaign treatments, and the pitch decks that win the work. Your edge is speed with taste — you'll use AI to move faster on research and first drafts, then apply real editorial judgment to make the output sharp, credible, and unmistakably Hypebeast.

Responsibilities:

  • Partner with the Media & Partnerships team to research and build proposal, brand briefs, campaign treatments across the Hypebeast portfolio.
  • Use AI tools (LLMs like ChatGPT / Claude, image and video generation like Gemini and Seedance, research assistants) to accelerate cultural research, competitive intelligence, market sizing, and first-draft copy and decks — then refine for accuracy, taste, and narrative.
  • Build and maintain competitive briefs and trend reports across fashion, streetwear, sneakers, outdoor, golf, motorsport, art and the KOL / influencer economy — with a Greater China lens on Douyin, Xiaohongshu (RED), Weibo, WeChat and Bilibili.
  • Support prompt design, prototyping and workflow for the team's internal AI research workflows and tools.
  • Turn scattered sources and data into decision-ready slides and documents — structured, cited, and easy to act on.
  • Keep projects moving: take notes, track deliverables, and share updates across creative and commercial teams.

Requirements:

  • Currently enrolled in, or a recent graduate of, university (design, communications, marketing, media or related) with a strong art & design related portfolio.
  • Deep, authentic fluency in contemporary culture: fashion, streetwear, sneakers and the adjacent verticals Hypebeast covers (art, design, music, sport, outdoor).
  • Hands-on experience with AI tools — comfortable using LLMs for research and writing, ideally image / video generation, and familiar with prompt engineering basics.
  • Strong written and visual communication; able to turn research into a clear, persuasive narrative.
  • Proficient in Google Slides / Sheets and comfortable in at least one design tool (Figma, Adobe, or Canva).
  • Highly proficient in English; working proficiency in Mandarin and/or Cantonese (reading and writing Chinese is a strong plus for Greater China work).
  • Proactive, organized and detail-oriented — a team player who can also run independently.
  • Familiarity with Chinese digital and social platforms and how the KOL economy works.
  • Light technical ability — basic scripting, working with structured data / APIs, or building with no-code AI tools.
  • Personal projects that show you build with AI: prototypes, generative art, a newsletter, side experiments.
  • A genuine point of view on how AI is changing media, marketing and creative work.
If you think you’ve got what it takes, please provide your CV, portfolio and expected salary.
 
This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.
 
Personal data collected is for recruitment purposes only.
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