Head of Brand & Content at Lapel

The role

Lapel is building a new category of software focused on hospitality at scale for customer-facing teams. You will own the brand voice, narrative, and external presence while working as a close creative partner to the founders.

What you'll do

• Develop and maintain the brand voice and positioning across all external surfaces.
• Shape how the market understands and talks about a new software category.
• Translate complex product concepts into sharp and compelling external content.
• Own the marketing engine across written, video, and launch formats.
• Support frequent product launches with structured narratives and polished assets.
• Brief and manage freelance writers, designers, and video editors.

What you'll bring

• At least 3 years of experience owning brand or narrative at a tech company.
• Exceptional writing skills with a high bar for taste and quality.
• Strong strategic instincts to connect product and market into a story.
• Proven ability to execute end-to-end across launches and content systems.
• Comfort working with high ownership in an early-stage environment.

Your impact

You will define the public identity of a company tackling a trillion-dollar problem in customer operations. By creating a cohesive narrative and managing the marketing engine, you will help the market transition from disconnected tools to a unified layer of hospitality at scale.