Inkitt

San Francisco

Creative Strategist

FULL TIME ON-SITE MID

Posted 30 days ago

$110,000 - $130,000

Posted 30 days ago

Quick Summary

Role Overview

Inkitt is seeking a Creative Strategist to bridge the gap between storytelling and performance marketing for their digital publishing and TV platforms. You will transform books and series into high-performing ad content by identifying viral hooks and managing the full creative production lifecycle.

Key Responsibilities

Extract key story elements to create punchy hooks and creative briefs
Write compelling ad copy that distills full stories into scroll-stopping liners
Manage the end to end creative production lifecycle and designer briefs
Partner with the user acquisition team to align creative with performance data
Monitor social media trends on BookTok and Reddit to identify emerging tropes
Experiment with AI video and image tools to build marketing assets

Requirements Snapshot

Three or more years of experience in creative strategy or content marketing
Exceptional copywriting skills with a focus on high-performance hooks
Deep knowledge of romance tropes and active presence in reading communities
Proficiency with creative tools like CapCut and Premiere Pro
Strong analytical skills to connect creative decisions to business outcomes

Expected Impact

You will play a critical role in scaling Inkitt's reach by turning literary content into viral marketing hits. By identifying trending tropes and optimizing creative assets based on performance data, you will directly contribute to the company's growth as a next-generation entertainment powerhouse.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.

Compensation

$110,000 - $130,000

Job Description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJar TV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do:

Read books and watch series to extract key USPs and pivotal story elements; synthesize them into punchy hooks and paid ad creative briefs engineered to drive conversion across paid channels.
Write compelling ad copy and hooks for paid social, distilling a full story into a two sentence scroll stopper optimized for performance.
Own the paid creative production lifecycle for UA campaigns: conceive performance driven angles, brief designers, manage tickets end to end, and iterate based on UA feedback and ROAS/conversion data.
Embed within the UA team to align creative with funnel signals, translating what's working in paid channels into new angles, formats, and tests that move CAC and LTV.
Stay deeply plugged into BookTok, Bookstagram, and Reddit to identify trending formats and hooks before they peak, then translate them into paid ad concepts.
Experiment with AI video tools and image editing to independently build and iterate on performance assets.
Develop and manage a pipeline of paid creatives aligned to key marketing beats, evergreen campaigns, and UA testing roadmaps.
Manage external production partners for more complex creative executions.

What You'll Bring:

3+ years of experience in creative strategy or content marketing specifically in support of paid UA or performance marketing, ideally in a fast moving startup.
Exceptional copywriting skills built for paid social. You can write a hook that stops the scroll and a two sentence synopsis that sells a 400 page book.
A genuine love of romance: books, movies, TV. You're the person who actually wants to read this content all day.
Active presence on BookTok, Bookstagram, or romance reading communities. You know what's trending, what tropes are having a moment, and what's coming next.
Strong analytical instincts: comfortable in Google Sheets/Excel, fluent in performance metrics, and able to connect creative decisions to paid channel outcomes.
Hands on experience working alongside a paid/UA team with a solid understanding of full funnel marketing and how creative impacts conversion.
Proficiency with creative tools: CapCut, Premiere Pro, image editing, and AI video tools.
A bias toward action. You move fast, learn fast, and don't wait for a perfect brief to get started.

Who We Are Looking For:

Autonomous
Bring solutions instead of problems
Data driven
Quick to action
A high functioning workaholic
Looking for exponential career growth
Have lots of fun building a generational AI x Entertainment company

What We’ll Offer:

401k plan, designed to help you save for the future
Health benefits tailored to your needs, including medical, dental, and vision coverage
Professional coaching for everyone
Team-building events, including our annual Tulum trip
Unlimited access to our Galatea app and CandyJarTV app
Unlimited budget for self-development books
Charity donation of your choice at your one year anniversary
Free lunch in office everyday
Class Pass membership for US based employee and gym access for Berlin employees
Dog friendly offices in Berlin and San Francisco

$110,000 - $130,000 a year

Salary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

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View Original Job Post

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Inkitt

Creative Strategist