Creative Strategist at Inkitt

The role

Inkitt is seeking a Creative Strategist to bridge the gap between storytelling and performance marketing for their digital publishing and TV platforms. You will transform books and series into high-performing ad content by identifying viral hooks and managing the full creative production lifecycle.

What you'll do

• Extract key story elements to create punchy hooks and creative briefs
• Write compelling ad copy that distills full stories into scroll-stopping liners
• Manage the end to end creative production lifecycle and designer briefs
• Partner with the user acquisition team to align creative with performance data
• Monitor social media trends on BookTok and Reddit to identify emerging tropes
• Experiment with AI video and image tools to build marketing assets

What you'll bring

• Three or more years of experience in creative strategy or content marketing
• Exceptional copywriting skills with a focus on high-performance hooks
• Deep knowledge of romance tropes and active presence in reading communities
• Proficiency with creative tools like CapCut and Premiere Pro
• Strong analytical skills to connect creative decisions to business outcomes

Your impact

You will play a critical role in scaling Inkitt's reach by turning literary content into viral marketing hits. By identifying trending tropes and optimizing creative assets based on performance data, you will directly contribute to the company's growth as a next-generation entertainment powerhouse.