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MLabs

San Francisco

Founding Creative & Brand Strategist at MLabs

ON-SITE MID
Posted 6 months ago
$180,000 - $220,000
MLabs logo

Company snapshot

MLabs

MLabs is a Haskell, Rust, Blockchain, and AI consultancy specializing in mission-critical software development, cross-team collaboration, and cutting-edge value delivery for fintech, blockchain, and information technology sectors.

B2B Information Technology & Services Consulting & Professional Services E-commerce
HQ
London, Greater London, United Kingdom
Team size
11-50
Founded
2018
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Quick Summary

Role Overview

This high-energy role focuses on developing bold brand experiences and unconventional marketing stunts for a high-growth sales technology leader. You will sit at the intersection of brand personality and pipeline generation, transforming creative concepts into high-impact field activations.

Key Responsibilities

  • Conceive and execute unconventional guerrilla marketing stunts and field activations.
  • Manage end-to-end logistics including prop sourcing and vehicle coordination.
  • Partner with social media teams to transform activations into digital content.
  • Collaborate with Sales and Customer Success to deliver personalized brand experiences.
  • Manage budgets for experiential projects and develop repeatable activation playbooks.
  • Track and report on engagement metrics and influenced pipeline generation.

Requirements Snapshot

  • Three plus years of professional experience with one year in experiential marketing.
  • Ability to work on-site five days a week in San Francisco.
  • Willingness to travel up to 40 percent for activations and events.
  • Proven track record of generating viral or highly engaging creative ideas.
  • Strong project management skills to execute complex logistics with precision.

Expected Impact

You will define the brand’s physical presence in the market by breaking through traditional B2B marketing noise with daring concepts. Your work will directly contribute to building a library of evergreen brand content and generating measurable pipeline through memorable customer experiences.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Compensation

$180,000 - $220,000

Job Description

Location: San Francisco, CA

On-Site| Full-time

Compensation: $180K - $220K • 0.05% - 0.07%

Our client, a high-growth leader in the sales performance technology sector, is seeking a creative and high-energy Founding Creative & Brand Strategist. This role is designed for a visionary who specializes in bold ideas and high-impact brand experiences that challenge the traditional B2B marketing mold.

You will be responsible for dreaming up daring concepts—ranging from guerrilla marketing stunts and field activations to thoughtful, surprise-and-delight gifting—and bringing them to life. This position is part artist, part producer, and part strategist, sitting at the intersection of brand personality and pipeline generation.

Key Responsibilities

Guerrilla & Field Activations

  • Conceive unconventional marketing stunts and activations that drive brand buzz both in-person and online.
  • Manage the end-to-end execution of stunts, including sourcing props, coordinating vehicles, and planning complex logistics.
  • Collaborate cross-functionally to ensure brand experiments align with the organization’s overall identity.

Content Production & Collaboration

  • Partner with social media teams to transform physical activations into high-quality video content, blog pieces, and customer stories.
  • Identify target accounts and customers alongside Sales and Customer Success to deliver personalized, memorable experiences.
  • Work with Demand Generation and Events teams to ensure creative activations translate into measurable pipeline.
  • Build a library of evergreen “brand personality” content to maintain a consistent market presence.

Operational Ownership

  • Manage budgets for all experiential projects, including props, transportation, and event production.
  • Develop repeatable playbooks for activations, analyzing performance to scale successful ideas.
  • Track and report on key performance indicators, including engagement, impressions, and influenced pipeline.
  • Experience: 3+ years of professional experience, with at least 1+ years specifically in experiential marketing, guerrilla marketing, creative production, or brand marketing.
  • Location: Ability to work on-site 5 days a week at the San Francisco office.
  • Travel: Willingness to travel 20-40% for customer office visits, events, and city activations.
  • Citizenship: Must be a US Citizen or hold a valid US work visa.
  • Creative Intuition: A proven track record of generating viral or highly engaging ideas that break through the "B2B noise."
  • Organizational Skills: Strong project management abilities to execute "wild" ideas with precision and efficiency.
  • Preferred Background: Experience in B2B SaaS or high-growth startups is a plus, as is a background in video production, improv, or event performance.
  • Growth: Opportunity to join a category-defining company during a period of rapid scaling (expanding from 15 to 30+ employees this year).
  • Creative Freedom: Direct access to leadership that encourages unconventional marketing and provides the autonomy to pitch and execute "out of the box" ideas.
  • Health: Comprehensive medical, dental, and vision insurance.
  • Perks: Daily free lunch in the office and commuter benefits.
  • Impact: Massive ownership over a new marketing function with the ability to define the brand’s physical presence in the market.

Interview Process

  1. Initial Screen: Preliminary conversation to discuss experience and alignment.
  2. Take-Home Assignment: A creative exercise followed by a review call with the GTM team.
  3. Panel Interview: Final round with the company founders.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

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