MLabs

New York

Brand Marketing Designer

ON-SITE MID
Posted 19 days ago
$130,000 - $150,000

Quick Summary

Role Overview

This Brand Marketing Designer role sits at the intersection of brand, marketing, and product for a fast-growing crypto startup. You will shape the visual identity of a consumer platform while driving growth through high-performing creative assets.

Key Responsibilities

  • Evolve and maintain the company brand system including typography and visual language
  • Create compelling creative for social media and product launch campaigns
  • Collaborate with product and marketing teams to ensure brand consistency
  • Design assets that support user acquisition and brand awareness
  • Develop campaign concepts from initial idea through to final execution
  • Produce branded merchandise and various marketing collateral

Requirements Snapshot

  • Three to five years of experience in brand or marketing design
  • Experience working for a consumer app or modern consumer brand
  • Portfolio demonstrating strong visual craft and execution across channels
  • Ability to deliver polished assets in a fast paced environment
  • Proficiency in collaborating with cross functional teams on strategic concepts

Expected Impact

You will play a critical role in defining the visual identity of a rapidly scaling platform, ensuring a distinctive and consistent brand experience across all customer touchpoints. Your work will directly influence user acquisition and engagement, helping the company establish itself as a leader in the consumer crypto space.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, see the description below.

Compensation

$130,000 - $150,000

Job Description

We're partnering with one of the fastest-growing consumer technology startups in the crypto space to find a Brand Marketing Designer.

This is an exciting opportunity for a designer who thrives at the intersection of brand, marketing and product. You'll play a key role in shaping the visual identity of a rapidly growing consumer platform, creating work that not only looks exceptional but also drives engagement and growth.

Working alongside Product and Growth teams, you'll help build a distinctive brand across every customer touchpoint—from launch campaigns and social content to product marketing and creative assets.

What you'll be doing

As Brand Marketing Designer, you'll help define and evolve the company's visual identity while creating high-performing marketing creative.

Your responsibilities will include:

  • Evolving and maintaining the company's brand system, including typography, colour, illustration and visual language.
  • Creating compelling creative for social media, product launches and growth campaigns.
  • Collaborating with Product and Marketing teams to ensure a consistent brand experience across digital touchpoints.
  • Designing creative assets that support user acquisition, engagement and brand awareness.
  • Developing campaign concepts from initial idea through to final execution.
  • Creating branded merchandise and other marketing collateral.
  • Exploring new creative tools, workflows and emerging design trends to continually raise the quality of output.

What we're looking for

We're looking for someone with a strong eye for detail, a passion for visual storytelling and the ability to balance creativity with commercial impact.

You'll ideally have:

  • 3–5 years' experience in brand, graphic or marketing design.
  • Experience working for a consumer app, creative agency or modern consumer-focused brand.
  • An outstanding portfolio demonstrating strong visual craft, branding and execution across multiple channels.
  • The ability to think strategically while also delivering polished, high-quality assets.
  • Confidence working collaboratively in a fast-paced, iterative environment.
  • Curiosity to experiment with new creative tools and design processes.
  • Motion graphics, animation or 3D design experience would be a strong advantage.
  • An interest in fintech, consumer technology or Web3 is beneficial, with personal crypto trading experience considered a bonus.

Why join?

  • Base salary of $130,000–$150,000.
  • Opportunity to help shape the visual identity of a rapidly scaling consumer technology company.
  • Work alongside an ambitious, highly experienced team in a collaborative environment.
  • Significant creative ownership with the freedom to influence brand direction.
  • Modern office based in SoHo, New York, with a strong in-person culture.
  • Excellent benefits package and long-term growth opportunities.

If you're passionate about building memorable brands, creating work that drives results and want to have a real impact in a fast-growing technology company, we'd love to hear from you.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

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