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MLabs

New York

Brand Marketing Designer at MLabs

ON-SITE MID
Posted 1 day ago
$130,000 - $150,000
MLabs logo

Company snapshot

MLabs

MLabs is a Haskell, Rust, Blockchain, and AI consultancy specializing in mission-critical software development, cross-team collaboration, and cutting-edge value delivery for fintech, blockchain, and information technology sectors.

B2B Information Technology & Services Consulting & Professional Services E-commerce
HQ
London, Greater London, United Kingdom
Team size
11-50
Founded
2018
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Quick Summary

Role Overview

The Brand Marketing Designer will join a fast-growing web3 fintech platform in New York City to lead visual storytelling and brand evolution. Working at the intersection of design and growth, this role focuses on creating high-converting content and maintaining a cohesive brand identity across all digital and physical touchpoints.

Key Responsibilities

  • Develop and document the visual brand system including typography and color.
  • Design high-performing social media campaigns and feature announcements.
  • Collaborate with Product Design for cohesive web and mobile experiences.
  • Conceptualize and design custom merchandise and offline collateral.
  • Steward and refine the brand identity across all customer touchpoints.
  • Partner with GTM teams to create intentional and visually compelling content.

Requirements Snapshot

  • Three to five years of professional brand or graphic design experience.
  • Strong portfolio showing systematic visual thinking across digital media.
  • Adaptability with new design tools and modern creative workflows.
  • Preferred proficiency in motion graphics, animation, or 3D design.
  • Familiarity with crypto trading or decentralized finance is a plus.

Expected Impact

The Brand Marketing Designer will play a critical role in scaling the platform's visual identity and market presence. By delivering high-quality creative assets and maintaining brand consistency, they will directly contribute to user acquisition and the overall success of the company's go-to-market strategy.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Compensation

$130,000 - $150,000

Job Description

Location: New York, United States (Office) 

On-Site | Full-time

Compensation: $130K - $150K

We are hiring on behalf of our client, a fast-growing, web3-focused fintech platform is seeking a Brand Marketing Designer to join its Go-To-Market (GTM) team in New York City. The client provides a seamless, social-first trading app designed to give users instant access to on-chain assets, top trader insights, and real-time portfolio tracking without complex external wallet setups or bridges.

Sitting at the intersection of design and growth, the Brand Marketing Designer will collaborate closely with the GTM and Product teams to craft high-converting content, including feature launches, social media campaigns, and brand initiatives. This position is responsible for stewarding, expanding, and refining the visual identity of the brand to ensure every customer touchpoint is intentional, cohesive, and visually compelling.

Key Responsibilities

  • Brand System Evolution: Develop, refine, and document the visual brand system, including typography, color palettes, illustration guidelines, and broader brand identity assets.
  • Campaign & Growth Design: Partner with the GTM and growth teams to design engaging, high-performing social media campaigns, feature announcements, and promotional assets.
  • Cross-Functional Collaboration: Work alongside Product Design to build cohesive, delightful brand experiences across all web, mobile, and product surfaces.
  • Merchandise & Creative Projects: Conceptualize and design custom merchandise, offline collateral, and creative branding concepts.
  • Experience: 3–5 years of professional brand or graphic design experience, ideally within a consumer app, creative agency, or culture-forward brand.
  • Portfolio: A strong portfolio demonstrating exceptional craft, systematic visual thinking, and executional range across various digital media formats.
  • Technical Adaptability: Comfort with experimenting with new design tools, modern workflows, and creative techniques.
  • Motion & 3D Skills (Preferred): Proficiency in motion graphics, animation, or 3D design is highly preferred.
  • Industry Familiarity (Preferred): Personal experience with crypto trading or decentralized finance (DeFi) is a strong plus.
  • Competitive base salary commensurate with experience.
  • Permanent, full-time employment opportunity.
  • Collaborative and high-performing team environment.
  • Modern, spacious office culture located in Soho, New York City.



Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

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