Fuse Energy

London, England

Brand Designer

FULL TIME ON-SITE MID

Posted 5 months ago

Quick Summary

Role Overview

As the first Brand Designer, you will be instrumental in shaping Fuse's entire brand experience. You will design best-in-class visual and brand experiences that embody the concept of energy abundance.

Key Responsibilities

Build and evolve Fuse’s brand system, including typography, color, iconography, illustration, and motion.
Define the visual language for web and mobile, shaping UI components, interaction states, and scalable patterns.
Extend the brand across digital, motion, hardware interfaces, packaging, and print.
Establish messaging principles, tone guidelines, content patterns, and microcopy standards for consistent communication.

Requirements Snapshot

Extensive experience designing visual and brand systems for consumer-facing digital products.
Strong craft across typography, color, composition, motion, and visual storytelling with a sharp eye for detail and consistency.
A track record of taking brand work end-to-end from conceptual exploration and art direction through to design execution.
Ability to translate abstract concepts into clear, cohesive visual systems that are logical, modular, and scalable.
Expertise in Figma is a non-negotiable requirement.

Expected Impact

As the inaugural Brand Designer, you will have a profound impact by defining and shaping the entire brand experience for Fuse, a pioneering renewable energy major. You will work directly with the CEO in a design-led environment, influencing product direction and bringing the vision of energy abundance to life across all platforms.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

Fuse is building the world’s first vertically integrated renewable energy major – combining energy generation, real-time power trading and consumer products that rewards users for smart energy usage. By selling directly to customers, we cut out the middleman, lower costs and pass on savings to customers. We’re already delivering energy 30% cheaper than the rest of the industry.

We raised $100M from top-tier investors including Multicoin, Balderton, Lakestar, Accel, Creandum, Lowercarbon, Ribbit, Box Group and strategic angels like Nico Rosberg, the Co-Founder of Solana and GPs behind Meta, Revolut, Spotify, Uber and more.

Responsibilities

Design best-in-class visual and brand experiences that bring the idea of energy abundance to life.

Brand systems: Build and evolve Fuse’s brand system, including typography, color, iconography, illustration, and motion.
Visual language: Define the visual language for web and mobile, shaping UI components, interaction states, and scalable patterns.
Cross-platform expression: Extend the brand across digital, motion, hardware interfaces, packaging, and print.
Voice & tone: Establish messaging principles, tone guidelines, content patterns, and microcopy standards for consistent communication.

As our first Brand Designer, you’ll shape the entire Fuse brand experience.

Who You'll Work With

Our design team includes designers from Pentagram, Bakken & Bæck, Revolut, and Arrival. The team bridges visual, motion, 3D, product and web design to create great experiences. You'll work directly with our CEO (ex-Revolut) and across engineering, trading, and operations.

Small team. Design leads product here, not PMs.

Lots of experience designing visual and brand systems for consumer-facing digital products
Strong craft across typography, color, composition, motion, and visual storytelling with a sharp eye for detail and consistency
A track record of taking brand work end-to-end from conceptual exploration and art direction through to design execution
You translate abstract concepts into clear, cohesive visual systems that feel logical, modular, scalable, and unmistakably on-brand
Excellent written communication skills
Figma expert (non-negotiable)
Bonus: Advanced knowledge of 3D (C4D, Houdini, compositing), illustration, copywriting or photography