Techland S.A.

Wrocław

Creative Lead (GaaS)

ON-SITE SENIOR

Posted 3 months ago

Quick Summary

Role Overview

This role involves defining and evolving live product roadmaps for AAA games in alignment with creative and development leadership. You will translate high-level vision into actionable content beats while ensuring cohesive GaaS experiences that maximize player engagement and production efficiency.

Key Responsibilities

Define and evolve live product roadmaps in alignment with creative leadership
Translate high-level vision into actionable seasonal events and content updates
Design engaging live content loops that maximize player value and production efficiency
Align monetization strategies with gameplay loops to ensure player value
Set success metrics and analyze performance data to iterate on live content
Lead and mentor cross-functional teams to ensure high standards of execution

Requirements Snapshot

Proven experience leading live service development on a shipped AAA title
Strong track record of owning product vision and live content strategy
Deep expertise in systemic game design and long-term engagement loops
High data literacy with the ability to drive decisions from performance metrics
Excellent cross-functional leadership skills across design and technical teams

Expected Impact

The successful candidate will drive the long-term sustainability and growth of live products by delivering high-impact, cost-efficient content that resonates with players. By balancing creative vision with data-driven decision-making, they will optimize player retention and monetization while maintaining a cohesive game world.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

Defining and evolving the live products roadmaps in alignment with the Creative Director and Development Director.
Translating high-level vision/goals into actionable content beats (events, updates, features).
Ensuring GaaS content feels cohesive with the core fantasy and player expectations.
Designing engaging live content loops (seasonal arcs, events, limited-time modes) that are:
- High in perceived value for players
- Low-to-medium in production cost (reuse, remix, systemic design)
- Systemic and reusable to maximize output efficiency
- Leveraging existing assets and mechanics wherever possible
Identifying “smart content” opportunities that balance novelty, sustainability, and cost.
Aligning monetization with gameplay loops, ensuring player value.
Setting success metrics, analyzing performance, and iterating based on data and player behavior.
Aligning cross-functional teams (design, art, narrative, tech, marketing) around creative intent.
Reporting to Creative Director, Development Director and leadership on live performance, player sentiment, risks and opportunities; present clear recommendations.
Monitoring player sentiment, community feedback, and market trends to inform decisions.
Leading, mentoring, and challenging the team—ensuring high standards, pragmatism, and player-first execution.

Qualifications

Proven experience leading live service (GaaS) development on a shipped AAA title.
Strong track record of owning or shaping product vision, roadmap, and live content strategy.
Deep expertise in systemic game design, player motivation, and long-term engagement loops.
Demonstrated ability to deliver high-impact content using scalable, cost-efficient approaches.
Strong data literacy—comfortable defining KPIs and driving decisions from live performance metrics.
Experience designing or closely collaborating on player-first monetization systems.
Excellent cross-functional leadership skills across design, art, tech, narrative, and product.
Ability to critically evaluate ideas and make pragmatic trade-offs (scope, cost, impact).
Understanding of current live service trends in open world games.
Very good command of English.

Additional Information

What we can offer:

A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
A constant stream of company newsletters, PR & project updates so you will always be in the know.
Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Wrocław/Warsaw office).

View Original Job Post

Similar roles you might like

VML & Ogilvy | Creative Director (Open X), Japan

WWP

Wrocław, Cascavel • Posted 3 months ago