Creative Lead (GaaS)

Job Description

• Defining and evolving the live products roadmaps in alignment with the Creative Director and Development Director.
• Translating high-level vision/goals into actionable content beats (events, updates, features).
• Ensuring GaaS content feels cohesive with the core fantasy and player expectations.
• Designing engaging live content loops (seasonal arcs, events, limited-time modes) that are:
  • High in perceived value for players
  • Low-to-medium in production cost (reuse, remix, systemic design)
  • Systemic and reusable to maximize output efficiency
  • Leveraging existing assets and mechanics wherever possible
• Identifying “smart content” opportunities that balance novelty, sustainability, and cost.
• Aligning monetization with gameplay loops, ensuring player value.
• Setting success metrics, analyzing performance, and iterating based on data and player behavior.
• Aligning cross-functional teams (design, art, narrative, tech, marketing) around creative intent.
• Reporting to Creative Director, Development Director and leadership on live performance, player sentiment, risks and opportunities; present clear recommendations.
• Monitoring player sentiment, community feedback, and market trends to inform decisions.
• Leading, mentoring, and challenging the team—ensuring high standards, pragmatism, and player-first execution.

Qualifications

• Proven experience leading live service (GaaS) development on a shipped AAA title.
• Strong track record of owning or shaping product vision, roadmap, and live content strategy.
• Deep expertise in systemic game design, player motivation, and long-term engagement loops.
• Demonstrated ability to deliver high-impact content using scalable, cost-efficient approaches.
• Strong data literacy—comfortable defining KPIs and driving decisions from live performance metrics.
• Experience designing or closely collaborating on player-first monetization systems.
• Excellent cross-functional leadership skills across design, art, tech, narrative, and product.
• Ability to critically evaluate ideas and make pragmatic trade-offs (scope, cost, impact).
• Understanding of current live service trends in open world games.
• Very good command of English.

Additional Information

What we can offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.

• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.

• A constant stream of company newsletters, PR & project updates so you will always be in the know.

• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.

• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Wrocław/Warsaw office).