Job Description
- Develop, lead, and implement big creative advertising concepts and messaging strategies that drive measurable brand growth and commercial results, setting the creative direction for all channels and campaigns
- Translate brand strategy and consumer insights into clear, actionable copy frameworks, messaging playbooks, and tone-of-voice guidelines—making brand intent tangible for every team and touchpoint
- Oversee and contribute to copywriting for advertising, website, app, POS, CRM, customer support, and digital touchpoints, ensuring on-brand messaging at every stage of the customer journey
- Spearhead the development and operational rollout of custom AI copy tools (e.g., GPTs), empowering the business to generate brand-compliant, high-quality text efficiently—scaling the creative impact of the team
- Collaborate closely with strategy, campaign, production, and analytic teams to optimize messaging based on campaign results, leveraging data for continuous improvement
- Mentor and develop a strong team of copywriters, fostering creativity, growth, and a proactive embrace of new technologies, while upholding gold standards for quality and consistency
Qualifications
- 7+ years’ experience in creative copywriting, content strategy, or brand storytelling for consumer brands, including 2+ years leading or mentoring creative teams
- Demonstrated ability to develop high-impact advertising concepts and messaging that deliver measurable results across multiple channels and markets
- Proven skill in translating brand strategy into actionable frameworks, playbooks, and tone-of-voice guidelines
- Expertise in digital and traditional copywriting (websites, CRM/email, apps, social media, ads), plus hands-on experience with AI-powered copy tools
- Strong communication, collaboration, and stakeholder management abilities; fluent English required, with German or other European languages considered a plus
Additional Information
Why AUTO1 Group?
- Be at the forefront of creative and AI-driven brand communication in Europe’s most innovative automotive retail group
- Lead transformation with real business impact—shaping brand narratives that move millions.
- Thrive in a collaborative, ambitious, and continuously evolving environment
Ready to set a new bar for automotive brand storytelling? Apply now and let’s drive the future of AUTO1 Group together
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.
Show match analysis
