Job Description
Lead strategic planning for integrated campaigns, translating business objectives and audience insight into clear communication strategies
Partner with research and commercial teams to interpret consumer behaviour, trends, and media consumption patterns
Develop compelling creative briefs that inspire teams while maintaining brand consistency
Shape campaign ecosystems across multiple touchpoints, ensuring alignment between creative and media
Provide strategic input into campaign performance, identifying optimisation opportunities and continuous improvement
Qualifications
Proven experience in strategy, planning, or communications within an integrated or in-house agency environment
Strong understanding of TTL marketing, consumer journeys, and channel roles
Confidence building integrated frameworks and end-to-end communication ecosystems
Excellent stakeholder management, communication, and presentation skills
The ability to manage multiple priorities while delivering high-quality outcomes under pressure
Additional Information
Diversity and equal opportunities:
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.
Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.
We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.
Our diverse internal networks provide the support for you to express your views and make a positive difference.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
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