NIQ

Illinois

Senior Strategist, Qualitative Research & Creative Strategy - NIQ Americas

FULL TIME ON-SITE SENIOR
Posted 8 days ago

Role Overview

This role involves building a world-class qualitative research and creative strategy team within the NIQ ecosystem specifically for the USA market. You will help establish a new consultancy business by leveraging NIQ's global reach and existing quantitative expertise.

Key Responsibilities

  • Build strong relationships with sales teams and clients to identify high-impact strategy projects
  • Design and moderate qualitative research across various methodologies and industries
  • Oversee the delivery of projects that provide startlingly thoughtful insights to clients
  • Lead strategic thinking in areas like segmentation, innovation, design, and communications
  • Identify opportunities to incorporate qualitative approaches alongside existing quantitative tools
  • Manage complex client relationships and resolve issues to drive business growth

Requirements Snapshot

  • Five or more years of experience in CPG, consulting, or account management
  • Proven track record of moderating diverse qualitative methodologies both in-person and virtually
  • Experience in healthcare, pharmaceutical, and consumer-packaged goods industries
  • Strong background in business development and building client partnerships
  • Excellent communication and negotiation skills for influencing senior-level stakeholders

Expected Impact

You will play a pivotal role in closing the qualitative research gap in the USA for NIQ by building a new consultancy business. Your work will inspire clients through powerful storytelling and innovative research designs, ultimately driving significant growth and expanding the company's strategic capabilities.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

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