NIQ

Illinois

Senior Strategist - Qualitative Research and Creative Strategy – NIQ Americas

FULL TIME ON-SITE SENIOR
Posted 12 days ago

Role Overview

This role involves building a world-class qualitative research and creative strategy team within the NIQ ecosystem in the USA. You will bridge the gap between quantitative expertise and strategic qualitative insights to support global clients in FMCG and Tech.

Key Responsibilities

  • Build strong relationships with sales teams and clients to identify brand strategy opportunities.
  • Design and moderate high-impact qualitative research projects across various methodologies.
  • Oversee the delivery of projects to ensure high-quality client relationships.
  • Lead strategic thinking in areas like segmentation, innovation, and communications.
  • Incorporate qualitative approaches alongside existing quantitative tools.
  • Drive business growth for qualitative research and creative strategy within the region.

Requirements Snapshot

  • At least five years of experience in CPG, consulting, or account management.
  • Proven track record of moderating diverse qualitative methodologies both in-person and virtually.
  • Strong background in research techniques and solutions for consumer-packaged goods.
  • Demonstrated success in business development and senior-level client partnership.
  • Ability to synthesize qualitative and quantitative data into compelling stories.

Expected Impact

You will play a pivotal role in establishing NIQ's qualitative consultancy presence in the United States, filling a significant regional gap. By integrating qualitative insights with NIQ’s vast quantitative data, you will help clients navigate complex brand and innovation challenges, ultimately driving the growth of a new global business unit.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

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