Senior Product Manager, Creative Labs at Cricut

The role

Cricut Creative Labs is seeking an entrepreneurial Product Manager to shape and execute the roadmap for a new generation of digital creative tools. Reporting to the Director of Product and Engineering, you will identify customer needs and bring innovative products to market quickly. This role balances strategic thinking with hands-on execution in a fast-paced, cross-functional environment.

What you'll do

• Partner with leadership to develop and maintain the product roadmap for creative tools
• Translate roadmap priorities into clear initiatives requirements and milestones
• Coordinate across engineering UX and marketing teams to align priorities
• Conduct user research and analyze product data to understand customer journeys
• Manage dependencies and surface risks to keep initiatives moving toward launch
• Measure product performance against success metrics to inform continuous improvements

What you'll bring

• Proven ability to take ownership of product outcomes from concept through launch
• Strong product thinking skills to translate customer needs into clear decisions
• Highly organized approach to managing competing priorities and navigating setbacks
• Excellent collaboration skills to influence outcomes across complex organizations
• Deep understanding of how customer needs and business goals shape product strategy

Your impact

The Product Manager will drive the growth of Cricuts digital ecosystem by launching high-quality creative tools that expand the brands reach. By bridging the gap between customer needs and technical execution, this role will ensure the successful delivery of products that perform well and continuously evolve. Ultimately, the position will help transform Cricut into a broader creative journey platform through disciplined execution and strategic insight.