HelloFresh

Berlin

Senior Motion Designer (x/f/m) at HelloFresh

ON-SITE SENIOR
Posted 5 days ago
HelloFresh logo

Company snapshot

HelloFresh

HelloFresh is a leading recipe kit delivery service that provides farm-fresh ingredients and chef-designed recipes for convenient and affordable meals, revolutionizing the way people eat.

Consumer Staples Services Food E-commerce
HQ
New York, United States
Team size
10K-50K
Founded
2012
Funding raised
$276M

Quick Summary

Role Overview

The Senior Motion Designer balances high-level craft with systems-level thinking to set a high creative bar for the global brand. Based in Berlin, you will translate brand storytelling into motion while evolving design systems and integrating AI tools into production workflows.

Key Responsibilities

  • Concept and animate 2D and 3D motion assets for TV and digital channels
  • Evolve and maintain global motion design guidelines and scalable systems
  • Build reusable project templates and workflows for internal and external teams
  • Integrate AI tools like Runway and Midjourney to optimize production speed
  • Mentor junior designers and freelancers to raise overall craft quality
  • Execute precise timing and sound design for high-quality motion output

Requirements Snapshot

  • Five or more years of dedicated motion design experience in 2D and 3D
  • Advanced proficiency in After Effects, Cinema 4D, Blender, and Figma
  • Proven ability to build production pipelines and scalable style frameworks
  • Hands-on experience with AI-assisted animation and image-generation tools
  • Exceptional eye for rhythm and pacing with strong brand sensitivity

Expected Impact

You will elevate the brand's visual identity by establishing high-quality motion standards and efficient production frameworks. By bridging the gap between creative storytelling and scalable systems, you will ensure consistent and impactful brand expression across all global markets and digital platforms.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Senior Motion Designer 2D/3D (m/f/x) 

Brand Marketing · Berlin 

At HelloFresh Group, our mission is to change the way people eat forever. Since our 2011 founding in Berlin, we've become the global market leader in the meal kit sector, inspiring millions of home cooks and food lovers every week. Our portfolio spans eight brands across 16 markets, from HelloFresh and Factor to Good Chop and Pets Table. 

ABOUT THE ROLE 

We are looking for a Senior Motion Designer who balances high-level craft with systems-level thinking. This isn't a role for templated content churn; it’s about setting a high creative bar and building the frameworks that keep that quality intact at high volume, particularly across Paid Social. You will use AI tools to accelerate production, keeping human creativity at the center of every decision. 

Based in our Berlin studio as part of the Global Brand Team, you will report to the Video Creative Lead. You’ll act as their key partner in translating brand storytelling into motion — owning the creative process from inception to final cut while evolving our motion design system across global markets. 

We value diverse backgrounds and non-linear skill development. If you feel aligned with this mission, we encourage you to apply even if you don't meet every single bullet point. 

WHAT YOU’LL DO 

Own the craft. Concept, storyboard, design, and animate 2D and 3D motion assets across TV, Digital OOH, Paid Social, and YouTube. 

Scale Brand Systems: Evolve and maintain our global motion design guidelines. Build reusable project templates, workflows, and asset libraries that internal designers and external agencies can seamlessly execute against. 

Integrate AI Thoughtfully: Leverage modern AI tools (e.g., Runway, Midjourney) to optimize production speed without compromising brand aesthetic or creative standards. 

Collaborate & Mentor: Partner with creative and brand leads to present work to stakeholders, while guiding junior designers and freelancers to raise overall craft quality. 

Obsess over details: Execute precise timing, easing, pacing, and basic sound design. Master the invisible stuff that separates ok motion from unforgettable motion.

WHO WE ARE LOOKING FOR 

  • Experience: 5+ years of dedicated motion design experience with a strong portfolio demonstrating excellence in both 2D and 3D execution. 
  • Systems Mindset: Proven ability to build production pipelines, style frameworks, and scalable workflows for high-volume content environments. 
  • Technical Toolkit: Advanced proficiency in After Effects, Cinema 4D, Blender, Figma, and the broader Adobe Creative Cloud suite. 
  • Emerging Tech Proficiency: Hands-on experience integrating AI-assisted animation, editing, or image-generation tools into creative workflows. 
  • Conceptual & Nuanced Craft: Exceptional eye for rhythm and pacing, strong sensitivity to brand context, and the communication skills to navigate stakeholder feedback effectively. 
  • Solid brand experience. You've applied and evolved brand systems before, not just made pretty one-off videos. 
  • Meticulous Craft & Sensitivity: Uncompromising taste and attention to detail (from timing and easing to brand nuance and context) backed by the emotional intelligence to navigate feedback and read both a brief and a room well. 

Nice to Have: 

  • Experience in sound design or an intuitive musical sense for pacing and rhythm. ● Prior experience working within the food, D2C, or tech sectors. 

Please submit your application along with a portfolio or showreel highlighting your 2D/3D capabilities, above-the-line campaigns (TV/DOOH), and digital channel assets (Paid Social/YouTube).

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