Job Description
We’re looking for a Senior Social Creative Manager to help shape how Wise shows up on social media feeds around the world.
This is a hybrid strategy and creative role for someone who can turn audience, cultural and social platform insights into Wise original concepts to bring to life on our feeds.
You’ll set the strategic direction for always-on/BAU content, bigger campaign moments and product launches that are social first.
You’ll work closely with our dedicated organic social channel managers, campaign activation team and regional marketing teams to create and contribute to content that generates buzz online.
You’ll be a senior voice in the team, but this is also a hands-on role. You’ll be comfortable moving between strategy, ideation, creative development and looking at content performance to inform what to do next.
Your mission
Help Wise create distinctive, culturally relevant content that helps us build brand fame on social.
We’re looking for someone to help us set new trends, not just follow them.
What you’ll be doing
Own the development of social and creative strategies across always-on/BAU content, campaign activation and reactive.
Turn audience research, platform insights, social listening and cultural trends into clear, actionable content opportunities.
Develop original social-first concepts that can work across channels but native to TikTok, Instagram and Youtube shorts.
Develop and use creative frameworks to help the team push creative boundaries everyday - even for smaller reactive moments
Work closely with channel specialists, production and editors throughout development and production to ensure strategic concepts remain strong through to execution.
Knows how to balance long-term brand building with content that generates reach/ buzz and meaningful engagement
Build a responsive test and learn culture, working with the channel lead and channel specialists to stop/start/continue concepts and ideas
Build strong relationships with Brand and Creative, Regional and Campaign teams across Wise to create content that resonates with our target audience
Keep Wise ahead of changes in social/trending culture, customer problems, platform formats and creative best practice.
Help raise the bar in strategic and creative thinking across the team by sharing feedback and stress-testing concepts with channel managers
About you
You have [good experience/X years] in a senior social strategy, creative strategy or social creative role, either agency side or in-house.
You’re social obsessive / always online - you know exactly what’s happening with social culture
You can spot meaningful cultural and trending moments that work for brands - you don’t simply chase every trend but know exactly how to cut through the noise and jump on things that will be relevant to Wise
You’re confident in interpreting audience and customer research to help inform strategies and concepts
You’re a strong storyteller and excellent at converting complex business problems and customer challenges into creative concepts that set new trends
You’re hands-on and like to build/work on ideas collaboratively and can give clear, constructive feedback vs just consulting/working on things from afar
You’re comfortable working independently, managing priorities and making decisions in a fast moving environment.
You have experience supporting other creatives on quality of ideas
More ‘nice to haves’
Experience working across multiple countries, audiences or languages is nice but not essential.
Experience working with creators and influencers
Experience with developing and implementing creative testing and measurement frameworks.
Experience working with or for a consumer tech or finance business
Qualifications
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
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