Senior Performance Creative Strategist at Surfshark

The role

This role focuses on leading the creative strategy for paid marketing channels to drive user growth for a privacy-first location-sharing app. You will work within a small, autonomous team to translate performance data into compelling ad concepts and testable hypotheses.

What you'll do

• Own creative strategy for paid channels to align with business goals
• Turn performance data into actionable creative insights and hypotheses
• Lead ideation for static, video, UGC, and native-style ads
• Define and prioritize a structured creative testing roadmap
• Brief and guide designers and copywriters on creative output
• Analyze performance to identify and scale winning hooks and narratives

What you'll bring

• Proven experience driving performance through ad creatives
• Strong understanding of metrics like CTR, CPA, and ROAS
• Strategic thinking combined with hands-on creative review skills
• Ability to defend creative decisions using performance data
• Track record of piloting and implementing AI-driven solutions

Your impact

You will drive the growth of HeyPolo by optimizing the efficiency of paid acquisition through a data-driven creative process. Your efforts will establish a scalable framework for creative testing that directly improves marketing ROI and brand resonance.