Senior Creative (w/m/d)

Role Overview

This role is for a conceptual leader within LIQID's Creative Studio, a digital wealth manager shaping the future of private investments. You will develop and shape the creative vision and conceptual foundations, focusing on idea generation and creative output for marketing communication. The position involves close collaboration with the Design Lead to ensure a clear creative direction for the brand.

Key Responsibilities

• Develop 360° creative concepts for marketing and communication campaigns from strategy to detailed execution.
• Lead the conceptual process, precisely briefing designers and copywriters to maintain conceptual strength.
• Be responsible for the creative leitmotif, bringing it to life both verbally and visually.
• Develop key messages, headlines, ad copy, and storylines that resonate with target audiences.
• Translate complex financial topics into clear, emotional, and activating stories for various stakeholders.
• Collaborate closely with marketing, product, and sales teams, proactively introducing new ideas and creative trends.

Requirements Snapshot

• Several years of professional experience from a creative agency or ambitious in-house creative team.
• A convincing portfolio demonstrating strong conceptual ability and excellent writing skills.
• Hybrid skillset combining strategic and creative thinking with a strong sense for language and visuals.
• Hands-on mentality, proactively developing ideas and visualizing them through scribbles or moodboards.
• Native-level German (C2) writing skills and very good English language proficiency.

Expected Impact

The successful candidate will significantly shape the creative vision and conceptual foundations of LIQID's Creative Studio, making the company's vision visible and tangible through impactful marketing communication. This role is crucial in building up the in-house Creative Studio and influencing the creative footprint of a leading European FinTech brand.