Senior Brand Designer at creditgenie

Role Overview

As a Senior Brand Designer at Credit Genie, you will shape the visual identity of the core platform and a brand-new product line across all external touchpoints. You will lead end-to-end creative workstreams, partnering with marketing and product teams to build scalable design systems and high-impact campaigns.

Key Responsibilities

• Evolve visual frameworks and brand design systems for the core platform
• Define and launch the visual identity for a new product line
• Lead creative execution for multi-channel GTM and integrated marketing campaigns
• Design end-to-end CRM and growth assets including email and social media
• Conduct data-informed A/B testing to refine visual assets and conversion
• Build reusable campaign kits and modular templates to accelerate production

Requirements Snapshot

• Six to eight years of professional brand design experience
• Proficiency in Figma and Adobe Creative Suite
• Experience translating strategic goals into cohesive multi-channel creative systems
• Proven ability to collaborate with senior stakeholders across marketing and product
• Prior experience in the fintech industry is preferred

Expected Impact

You will play a critical role in establishing the visual foundation for a new product launch while scaling the existing brand's presence. By implementing data-driven design experiments and efficient production systems, you will directly influence customer acquisition and long-term brand recognition in the financial wellness space.