ABOUT YOU

Hamburg

Senior Designer & Art Director (all genders)

FULL TIME ON-SITE SENIOR
Posted 2 months ago

Quick Summary

Role Overview

This position involves developing brand identities and leading creative campaigns for fashion and e-commerce platforms. You will oversee visual concepts for events and fashion shows while defining the brand's long-term creative strategy.

Key Responsibilities

  • Develop brand identities and visual guidelines for fashion collections
  • Lead creative campaigns from ideation through production and post-production
  • Art direct shoots including styling references and on-set direction
  • Create visual concepts and immersive environments for fashion shows
  • Define visual strategy and long-term creative direction for the brand
  • Collaborate with internal teams and external creatives on design execution

Requirements Snapshot

  • Five or more years of experience in design and art direction
  • Advanced proficiency in Adobe Creative Suite and creative AI tools
  • Strong portfolio demonstrating brand identity and campaign work
  • Deep understanding of fashion aesthetics and current industry trends
  • Ability to think conceptually and execute with a high level of craft

Expected Impact

You will maintain and evolve consistent brand standards while defining the long-term visual strategy and creative direction. By staying ahead of trends, you will bring fresh perspectives to fashion collections and immersive brand events.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

Job Description

Brand Design & Creative Identity

  • Develop and execute brand identities (CI), including logo design and full visual brand guidelines.
  • Ensure designs are adaptable across:
    • Fashion collections
    • E-commerce and digital platforms
    • Social media
    • Print and physical assets
  • Maintain and evolve consistent brand standards across all touchpoints

Brand & Campaign Development

  • Conceptualize and develop brand look & feel and seasonal visual directions
  • Lead and execute creative campaigns, from ideation to production and post production
  • Art direct shoots, including styling references, mood boards, and on-set direction
  • Collaborate closely with internal teams and external creatives (producers, photographers, stylists, etc.)

Event Design & Creative Direction

  • Create visual concepts and CI for our ABOUT YOU events, including fashion shows and branded experiences.
  • Translate thematic ideas into cohesive, immersive visual environments
  • Oversee design execution across physical and digital event assets

Creative Strategy & Brand Direction

  • Develop a strong understanding of each brand’s DNA, positioning, and audience
  • Contribute to and help define visual strategy and long-term creative direction
  • Stay ahead of trends in fashion, design, and culture, bringing fresh and relevant perspectives

Qualifications

  • 5+ years of experience in design and art direction, ideally within fashion, lifestyle, or creative agencies/studios
  • Strong portfolio demonstrating:
    • Brand identity and logo design
    • Campaign and art direction work
    • Experience across digital, print, and product applications
  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Hands-on experience with creative AI tools (e.g., image generation, editing, ideation)
  • Excellent visual taste and a deep understanding of fashion aesthetics and trends
  • Ability to think conceptually and execute at a high level of craft
  • Strong communication and collaboration skills

Nice to Have

  • Experience working with social media platforms (especially Instagram and TikTok) and understanding of digital-first storytelling
  • Skills in video editing, motion design, or photography
  • Experience working with or directing talent/influencers

Additional Information

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

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