Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.
We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.
Brand & Product Marketing
About the Role
We’re looking for a Senior Art Director / Brand Design Lead to own, evolve, and scale Mentimeter’s visual brand combining exceptional creative craft with systematic thinking and modern, AI-enabled ways of working.
This is a hands-on creative leadership role with line management responsibility, where you’ll set the creative direction for our brand while designing the systems, principles, and tools that allow high-quality design to scale across a fast-growing SaaS organization.
You’ll lead a team of designers, partner closely with Brand Creative, Product Marketing, Growth, and Product, and champion the thoughtful use of AI in the creative process enabling faster exploration, smarter production, and consistently high creative standards across every touchpoint.
Key Responsibilities
Brand Direction, Systems & Scalability
- Own and evolve Mentimeter’s visual identity, ensuring it is distinctive, cohesive, and scalable across brand, product marketing, campaigns, and launches.
- Define and maintain strong brand systems including design principles, guidelines, templates, and modular assets that enable teams to move fast without losing quality.
- Balance long-term brand consistency with flexibility for experimentation, growth, and new use cases.
Creative Leadership & Craft Excellence
- Set the creative bar and direction for key initiatives, from content concepts and launches to brand storytelling and product narratives.
- Lead concept development and design execution for high-impact projects, remaining hands-on where it matters most.
- Act as a quality gate for all brand and marketing design, ensuring clarity, craft, and strategic alignment.
People Leadership & Team Development
- Line-manage and develop a team of brand and marketing designers, supporting both craft growth and systems-oriented thinking.
- Foster a culture of ownership, collaboration, and continuous improvement where designers understand not just what they design, but why.
- Provide clear feedback, coaching, and direction to help the team grow in both creative excellence and operational maturity.
AI-Driven Creative Practice
- Lead the adoption of creative AI tools across brand and marketing design, integrating them thoughtfully into ideation, production, and iteration workflows.
- Identify opportunities where AI can improve speed, scale, and experimentation without compromising brand integrity or creative quality.
- Establish best practices and guardrails for using AI as a creative co-creator, maintaining high ethical and quality standards.
- Stay up to date on emerging AI capabilities and assess their relevance for Mentimeter’s creative ecosystem.
Cross-Functional Collaboration
- Partner closely with Brand & Product Marketing, Growth, Product, and Sales Enablement to translate strategy into clear, compelling visual communication.
- Advocate for brand consistency, systematic thinking, and scalable design solutions across teams.
- Collaborate with Producers and Creative Ops to ensure workflows, tools, and timelines support both quality and velocity.
Who You Are
- Extensive experience as a Senior Art Director, Brand Design Lead, or similar role in a digital-first environment.
- Strong portfolio demonstrating brand leadership, systems thinking, and scalable design across multiple channels and surfaces.
- Proven experience managing and developing designers, with a leadership style that balances clarity, trust, and ambition.
- Deep understanding of brand systems, modular design, and how visual identity scales in a product-led organization.
- Hands-on experience with creative AI tools and workflows (e.g. AI-assisted ideation, image generation, layout exploration, or production automation).
- Comfortable working at both strategic and tactical levels from defining long-term brand direction to solving day-to-day design challenges.
- Confident communicator who can articulate design decisions, align stakeholders, and elevate creative thinking across the organization.
How You Work Our Values in Action
Include Everyone
You design systems that create clarity and accessibility, enabling more teams to create on-brand work with confidence.
Curiosity First
You actively explore new tools, design methods, and AI capabilities and help turn curiosity into practical impact.
Work Smart
You think in systems, templates, and repeatable patterns, reducing friction while raising the creative bar.
Drive It Like You Own It
You take full ownership of Mentimeter’s visual brand, its evolution, and how it scales as the company grows.
Have Fun
You bring creative energy and optimism, making design a collaborative and inspiring force across teams.
In Short
This is a senior creative leadership role for someone who excels at the intersection of design craft, systems thinking, and AI-enabled creativity shaping Mentimeter’s brand and empowering a design team to deliver high-quality, scalable work with speed and confidence.
What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.
All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page
AI and Hiring at Mentimeter
At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people.
- AI does not screen or decide on candidates.
- There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person.
- Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking.
AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together.
Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.
Learn more about our culture by visiting our Culture page.
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