Binance

Southern Europe

Senior Graphic Designer - Paid Advertisement

FULL TIME ON-SITE SENIOR

Posted 15 days ago

Role Overview

This Senior Graphic Designer role joins the video team within Binances creative studio to elevate brand, social, and paid advertising content. You will shape how the worlds leading cryptocurrency platform communicates innovation and trust to over 300 million users globally.

Key Responsibilities

Design brand and marketing assets across all digital channels including social and paid media
Collaborate with cross-functional teams to ensure visual continuity across all brand projects
Translate complex cryptocurrency concepts into clear and compelling visual narratives
Produce detailed visuals and storyboards for the video team to animate and edit
Iterate on new design formats based on performance insights and platform-specific data
Utilize AI tools to accelerate and enhance image and video production workflows

Requirements Snapshot

Minimum of five years of experience in graphic design with a focus on marketing
Mastery of Figma and core design fundamentals like typography and layout
Strong portfolio demonstrating systematic design work and high-quality creative execution
Hands-on experience with AI tools such as Midjourney Runway or Kling
Solid understanding of performance marketing and paid media platform formats

Expected Impact

You will play a critical role in defining the visual identity of a global leader in the digital asset space ensuring that complex financial concepts are accessible and engaging. By integrating performance data and AI technology into the creative process you will drive higher engagement and brand consistency across all digital touchpoints.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, visit the company's site.

We’re looking for a Senior graphic designer with strong marketing design skills to join our video team (part of a creative studio) to elevate our brand, social and paid ads video content.

Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.

Responsibilities

Design brand and marketing assets across all digital channels: brand, social and paid
Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines.
Produce visuals and storyboards for the video team to animate and edit
Propose, test and iterating on new design formats based on performance insights
Establish and build relationship with the cross-business partners and stakeholders
Leverage AI tools to accelerate and enhance production (image, video)

Requirements

5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.
A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)
Experience designing for fast-paced marketing teams
Ability to take ambiguous briefs and turn them into clear, compelling visual solutions
Strong organisational skills and comfort juggling multiple projects with tight timelines.
A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.
Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.

Graphic Design:

Full proficiency in Figma (including components and plugins)
Clear understanding of animation and motion graphics principals
Strong storyboarding / storytelling skills (preparing boards for animation)
Strong foundation in composition, typography, and visual aesthetics
Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)
A strong point of view on brand and visual storytelling
Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality

Performance expertise:

Strong understanding of paid media algorithms and platform-specific formats
Solid understanding of performance marketing or conversion-focused design
Experience working with hook-driven storytelling frameworks
Strong visual awareness and up-to-date trend sensitivity

Good to have skills:

Animation or motion / editing experience
Illustration or iconography experience
UX/UI design experience

View Original Job Post

Binance

Senior Graphic Designer - Paid Advertisement

Role Overview

Key Responsibilities

Requirements Snapshot

Expected Impact

Original Job Description

Responsibilities

Requirements

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Binance

Senior Graphic Designer - Paid Advertisement

Role Overview

Key Responsibilities

Requirements Snapshot

Expected Impact

Original Job Description

Responsibilities

Requirements

Data provenance

Get instant feedbackfor this role

Match analysis

Cover letter suggestions

Save notes & highlights

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