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Binance

Southern Europe

Senior Graphic Designer - Paid Advertisement

FULL TIME ON-SITE SENIOR
Posted 4 months ago

Quick Summary

Role Overview

This Senior Graphic Designer role joins the video team within Binances creative studio to elevate brand, social, and paid advertising content. You will shape how the worlds leading cryptocurrency platform communicates innovation and trust to over 300 million users globally.

Key Responsibilities

  • Design brand and marketing assets across all digital channels including social and paid media
  • Collaborate with cross-functional teams to ensure visual continuity across all brand projects
  • Translate complex cryptocurrency concepts into clear and compelling visual narratives
  • Produce detailed visuals and storyboards for the video team to animate and edit
  • Iterate on new design formats based on performance insights and platform-specific data
  • Utilize AI tools to accelerate and enhance image and video production workflows

Requirements Snapshot

  • Minimum of five years of experience in graphic design with a focus on marketing
  • Mastery of Figma and core design fundamentals like typography and layout
  • Strong portfolio demonstrating systematic design work and high-quality creative execution
  • Hands-on experience with AI tools such as Midjourney Runway or Kling
  • Solid understanding of performance marketing and paid media platform formats

Expected Impact

You will play a critical role in defining the visual identity of a global leader in the digital asset space ensuring that complex financial concepts are accessible and engaging. By integrating performance data and AI technology into the creative process you will drive higher engagement and brand consistency across all digital touchpoints.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

We’re looking for a Senior graphic designer with strong marketing design skills to join our video team (part of a creative studio) to elevate our brand, social and paid ads video content.

Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.

Responsibilities

  • Design brand and marketing assets across all digital channels: brand, social and paid

  • Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects

  • Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines. 

  • Produce visuals and storyboards for the video team to animate and edit

  • Propose, test and iterating on new design formats based on performance insights 

  • Establish and build relationship with the cross-business partners and stakeholders

  • Leverage AI tools to accelerate and enhance production (image, video)

Requirements

  • 5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.

  • A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)

  • Experience designing for fast-paced marketing teams

  • Ability to take ambiguous briefs and turn them into clear, compelling visual solutions

  • Strong organisational skills and comfort juggling multiple projects with tight timelines.

  • A strong portfolio showcasing exceptional  brand and marketing design work, clear and strategic, creative thinking.

  • Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.

 

Graphic Design:

  • Full proficiency in Figma (including components and plugins)

  • Clear understanding of animation and motion graphics principals

  • Strong storyboarding / storytelling skills (preparing boards for animation)

  • Strong foundation in composition, typography, and visual aesthetics

  • Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)

  • A strong point of view on brand and visual storytelling

  • Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality

Performance expertise:

  • Strong understanding of paid media algorithms and platform-specific formats

  • Solid understanding of performance marketing or conversion-focused design

  • Experience working with hook-driven storytelling frameworks

  • Strong visual awareness and up-to-date trend sensitivity

 

Good to have skills:

  • Animation or motion / editing  experience

  • Illustration or iconography experience

  • UX/UI design  experience

View Original Job Post

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