Senior Brand and UX Writer (f/m/d)

Who we are

As a digital hub for directory brands, we connect people with SMEs, help with the digitalisation of public authorities and companies and try to bring our know-how and new technologies into our own projects and services.

As a Brand & UX Writer, you’ll help us shape how our directory brands sound and feel across product and marketing. You’ll craft clear, human messaging that improves usability, builds trust, and strengthens our brand across every touchpoint.

Your mission

Together with the team, you’ll define and scale our brand voice and UX writing system across 3+ brands from product microcopy to content patterns, messaging guidelines, and reusable templates.

What you’ll be doing

Ship work you’re proud of

• Write and refine product copy for web and app experiences (microcopy, flows, empty states, error messages, onboarding etc.)
• Create and maintain content patterns & templates that speed up shipping and keep experiences consistent
• Help define our brand voice & tone, ensuring it translates clearly across multiple brands

Identify and drive enhancements

• Participate in research to understand user needs first hand, and turn insights into clearer, more confident experiences
• Improve the quality of our product language through QA: consistency, terminology, clarity, accessibility, and tone checks

Use the full range of writing skills to discover, design and deliver

• Partner closely with Product Design and Product/Engineering to shape user flows early — not just “at the end”
• Support key brand moments: landing pages, emails, campaigns, and feature announcements (as needed)

Own your impact

• You’ll actively foster a strong content culture, shaping collaborative writing practices across the company

What you bring

UX Writing & Brand

• Several years of experience in UX writing, content design, brand writing, or a similar role in an agile environment
• A strong sense for clarity, structure, tone, and user-centered language
• Experience building messaging frameworks, voice & tone guidelines, and reusable content patterns
• Comfort making decisions in ambiguity, and explaining trade-offs in plain language
• Knowledge of accessibility and inclusive writing best practices

Tools

• Comfortable with tools like Figma (copy in context), Google Workspace, Notion; bonus: experience with localization workflows

Team

• It’s ‘we’ not ‘me’: Our team of motivated and talented individuals is collectively empowered to build extraordinary thing with people from all types of competencies, from Engineers and Product Designers to Marketeers
• Comfort sharing work early and often, receiving feedback and collaborating openly across functions
• Fluent in English and German

What we offer

• Inclusive and collaborative workplace culture: Enjoy the freedom to work independently in a setting with flat hierarchies and rapid decision making
• Flexible work options: You have the autonomy to shape your work schedule, whether you're working remotely, from our office, or even on site with our partners
• A valid work permit is required: If necessary, we will help you with the process of applying for a Blue Card during your employment
• A motivated team: Collaborate with a driven group committed to developing innovative solutions for the skilled trades industry
• Real creative input: Your ideas are not just welcome, they are actively evaluated and pipelined for development
• Competitive compensation: Benefit from an attractive base salary paired with individualized bonuses tied to key performance indicators

What we’ll need

We’re committed to building an inclusive workplace where people feel respected, supported, and able to do their best work. We hire based on skills, experience, and potential regardless of background.

If this role excites you but you don’t meet every requirement, we still encourage you to apply. Research suggests people from underrepresented groups in particular may be less likely to apply unless they meet every listed requirement.

We’d much rather hear from you and have a conversation, please send over

• Cover letter and CV
• A portfolio of well crafted, impactful work that solves real problems for real people