Role Overview

Instacart is seeking a Staff Content Designer for their Platform team. This role will lead content strategy and execution for retailer-facing experiences, focusing on self-service tools and operational efficiency. The position requires a strong blend of writing, design thinking, and strategic content development.

Key Responsibilities

• Develop and implement content strategy for retailer-facing platform experiences.
• Craft compelling UX writing and language frameworks for complex digital products.
• Design and optimize information architecture, navigation, and notification systems.
• Create AI system prompts to enhance personalization and scale content.
• Develop scalable content patterns and contribute to the design system.
• Collaborate with cross-functional teams to deliver high-quality product experiences.

Requirements Snapshot

• 12+ years of experience in enterprise-facing digital product content design.
• Exceptional command of written language, design thinking, and content frameworks.
• Strong understanding of information architecture and its intersection with visual design.
• Proficiency in crafting AI system prompts and conversational design.
• Ability to operate autonomously in a fast-paced, dynamic environment.

Expected Impact

This role is expected to significantly enhance the usability and efficiency of Instacart's retailer platform. By developing strategic content and self-service experiences, the Staff Content Designer will empower retailers to better manage their businesses, gain insights into performance, and ultimately contribute to Instacart's growth and success.

Why Apply

• Opportunity to shape high-impact platform experiences for a leading grocery technology company.
• Work in a flexible "Flex First" environment with a strong emphasis on design culture and innovation.
• Lead and mentor others while driving strategic content design initiatives that affect millions of users.