SKELAR is a venture builder that creates international IT companies according to venture capital investment guidelines. Together with our co-founders, we assemble solid and efficient teams to launch tech businesses that will succeed globally.
Today, SKELAR brings together a dozen businesses across various niches — from EdTech to marketplaces. These are companies featured in Ukraine’s top startup and product company rankings, leading the App Store charts, and building platforms used by millions of people. SKELAR’s businesses have also been mentioned by global media such as TechCrunch, Wired, and others.
We’re proud of our strong team of 1,000+ professionals with exceptional expertise and ambitious goals. Our people are the company’s most valuable asset, which is why we choose to build businesses together with the best talent on the market.
We are currently looking for Senior Creative Marketing Manager (Senior Creative Producer) to join MaxBeauty.
MaxBeauty brings together a team of ambitious people striving to revolutionize the world of self-care and become a leader in the international beauty & wellness market.
Our mission is to make people happy through self-care and self-love, which is why we’re creating an ecosystem of products designed to be lovel by millions of users. Right now, we’re focused on developing our core product — a personal self-care assistant powered by proven methods, expert knowledge, and AI technologies.
You’ll have a unique opportunity to join an experienced team in an early-stage business that has already found its unit economics, is scaling, and still offers plenty of room for vertical growth. This is a place where you can have a direct impact on the business, bring your own ideas to life, and grow in proportion to your contribution — not within predefined limits or bureaucratic structures.
In the future, this role includes the potential to grow into a Lead of Marketing Creatives / Funnel Lead and above, expand your area of responsibility, and build a team — depending on your results and impact on the business.
This role is not about “creative ad banners,” but rather about:
Systematic ideation and testing of hypotheses тестування гіпотез
Discovering and scaling successful concepts
Direct impact on the creative strategy — and on the company’s business results
In this role you will:
Be the owner of performance creatives and act as the main driver of experiments within our paid channels (focus on Meta as a starting point, with TikTok and Google to be followed
Formulate and develop the creative strategy together with PMM and UAM
Generate, prioritize, and launch creative hypotheses — with a focus on scaling the most successful concepts in terms of CAC, ROI and volumes
Enhance our “test & scale framework”: insight → concept → production → analysis → scaling
Work closely with UGC creators and designers: briefs, storyboards, feedback, and quality control
Analyze creative performance, identify patterns, and turn them into insights for the next iterations
Develop and scale proven creative concepts rather than just “chase new ideas and make creative volumes”
Make key decisions based on user behavior analysis, marketing and product metrics — and take ownership of the results
What is important for us:
Ideally, 3+ years of experience in performance marketing in creative marketing / user acquisition / growth in B2C products (experience in FMCG, marketing agencies, or BIG-4/IB will be a plus)
Hands-on experience with Meta Ads as the main channel, with proven cases and successful results
Strong understanding of how creatives impact audience quality and performance of both top- and bottom-of-funnel through metrics (CPM, CTR, CPA/CAC, LTV)
Understanding of the “full funnel” scalability and consistency (audience creative funnel product)
High level of curiosity and a strong desire to explore and deeply understand our users’ jobs, pains, and gains
Ability to clearly articulate ideas, defend your POV with strong arguments, and desire to make independent decisions
Creativity and the ability to generate hypotheses based on competitive analysis, personal insights, and business priorities
Comfort with working in a fast-paced environment with a high level of uncertainty
Results-oriented mindset and readiness to take ownership not only of the process, but first and foremost of outcomes
English Upper-Intermediate+
Bonus points for:
Experience with subscription-based products
Experience with lifestyle
Experience with content-heavy products
Experience in launching new funnels/growth directions and scaling of audiences
Experience with analytics and design tools, as well as AI products (Tableau/Looker, Figma, Midjourney, NanoBanana, etc.)
Experience in mentoring or managing a team
You will be a great fit and enjoy this role if you are:
Act proactively and take initiative
Love a structured, systematic approach to problem-solving
Ambitious, results-oriented person who is driven by results and achievements
Genuinely interested in Health, Beauty, and Wellness niches, who want to deeply understand the audience and can spot and create trends
What to expect:
Competitive, market-aligned compensation
A strong, experienced, and highly motivated team
Unlimited opportunities for professional growth and networking
Asymmetric career growth opportunities
Hybrid work format with offices in Kyiv, Lviv, or Warsaw, or full remote
Corporate benefits such as meals, gym, medical insurance, and more
MaxBeauty is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there’s always someone to turn to for advice or assistance.
Beyond business, SKELAR builds the SKELAR Foundation, a charitable initiative created by employees. Through this initiative, we create and fund large projects that help bring us closer to victory.
Join us in building the next big thing!
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