Senior Creative Strategist at Prosana

Two and a half years ago this started as a passion project: bring real meaning back to jewellery, give it a British look, and price it so premium doesn't mean out of reach. It's working. The brand's already pushing serious monthly spend on Meta with a clear shot at seven figures a month, jewellery's the start, with wider fashion and lifestyle accessories on the road after that.

Creative isn't a support function bolted onto growth here, it's the actual growth lever. You'd own the whole thing: strategy, team, testing, production direction, with direct access to the founder and nobody standing between your idea and it going live. And nothing's built yet, so you get to build the trackers, the creative database, the whole production workflow exactly how you've always wanted to.

If you want a brand that already has the traction and the spend, and you'd rather build the machine than plug into someone else's, this is that role.

This is a fully remote, full-time role.

WHAT'S IN IT FOR YOUYou own the creative function outright. Strategy, briefs, team, testing, production directionA blank slate on systems. Trackers, databases, asset libraries, production workflow. You build them the way you have always wanted toDirect access to decision makers. No account managers, no relay. You raise it, you get an answerUpside tied to results. A performance bonus linked to ad spend and agreed profitability targets

WHAT YOU'RE GETTING INTOAudit every current and historical ad, offer and performance learning in the account, then say plainly what is brokenDefine the premium creative direction: customer avatars, desires, objections, awareness levels and the emotional triggers that actually move purchasesShip 10 to 15 genuinely distinct concepts every week, built for hit rate and quality rather than raw volume, each with a brief, a script or storyboard, required assets and a test hypothesisLead two video editors, a graphic designer and a content manager across UK and Philippine hours, and hold them to deadlines and qualityDiagnose why creatives win or fail, then turn winners into systematic iteration cycles instead of one-off winsBuild the operating layer the brand does not have: performance tracker, creative database, content asset library, competitor library, production and shoot planning systemsWrite the scripts and shot lists for every shoot, then brief the Head of Production on exactly what's missing from the current library and whyFlag it early when the real problem is the offer, product or landing page rather than the creative

WHO YOU AREYou have worked with brands doing at least eight figures a yearYou have directly supported Meta accounts spending $400,000+ per monthYou understand Meta creative properly: funnels, avatars, pain points, awareness levels and emotional buying triggersYou have ads you can point to that took meaningful spend and acquired customers profitablyYou have managed video editors and graphic designers yourself, not through a project managerYou know the difference between a new concept and an iteration, and you hold that line even when the week is tightYou can challenge your team, and the people above you, when standards are not being met

Bonus if you've:Worked in fashion, jewellery, beauty, fragrance or premium lifestyleDirected shoots and built detailed shot listsLaunched new products or opened new categoriesBuilt creative tracking and production systems from scratch