Role Overview

As a Senior Content Designer, you will shape product experiences for millions of households, weaving clarity, warmth, and trust into every interaction. You will partner with cross-functional teams to craft language that guides customers through grocery shopping and reflects Instacart's core values.

Key Responsibilities

• Embed with feature teams to enhance shopper onboarding, engagement, and retention.
• Develop, ship, and iterate on UX content to deliver measurable product impact.
• Craft AI system prompts for greater personalization and content scaling.
• Utilize conversational design to influence behavior and create intuitive AI assistants.
• Collaborate seamlessly with product designers, managers, engineers, and researchers.
• Ensure all writing expresses Instacart's product tone and global content standards.

Requirements Snapshot

• 6+ years of experience crafting content for web and mobile interfaces.
• Expert command of written language, storytelling, design thinking, and content frameworks.
• Proven ability to translate product requirements, user insights, and business goals into high-quality UX writing.
• Strong convictions around craft and quality in UX content, supported by a portfolio.
• Confident and experienced with prompt engineering in current AI LLM models.

Expected Impact

The successful candidate will significantly enhance product experiences for millions of households by weaving clarity, warmth, and trust into every interaction. They will craft language that effectively guides customers through grocery shopping and embodies Instacart's core values, delivering measurable impact on product engagement and retention.

Why Apply

• Join a company transforming the grocery industry and serving millions of people.
• Work in a flexible "Flex First" environment, choosing where you do your best work.
• Contribute to an essential service that helps customers access the food they love.