Role Overview

Instacart is seeking a Senior Content Designer II (L6) to join their Fulfillment team. This role focuses on crafting clear, human-centered UX/UI copy for product experiences that impact millions of users. You will collaborate with cross-functional teams to enhance the grocery shopping experience through precise and engaging language.

Key Responsibilities

• Embed with feature teams to develop and iterate on UX content for shopper onboarding, engagement, and retention.
• Craft AI system prompts to enhance personalization and scale content within product features.
• Collaborate with designers, product managers, researchers, engineers, and data scientists to translate product requirements into effective content.
• Develop and ship UX content that demonstrably impacts product experiences and interpret results for iteration.
• Ensure content aligns with Instacart's product tone of voice and adheres to global content standards.
• Share work with the team and provide constructive feedback to foster a collaborative environment.

Requirements Snapshot

• 6+ years of experience in content design for web and mobile interfaces.
• Expert command of written language, storytelling, design thinking, and content frameworks.
• Proven ability to translate product requirements and user insights into high-quality language frameworks and UX writing.
• Strong portfolio showcasing clear, effective UX content and the ability to convey complex ideas simply.
• Proficiency in prompt engineering for current AI LLM models.

Expected Impact

The Senior Content Designer will significantly influence how millions of users interact with Instacart's products, ensuring a seamless, clear, and trustworthy experience. Their work will directly contribute to customer satisfaction, engagement, and retention by making the grocery shopping process effortless and reflecting Instacart's brand values.

Why Apply

• Shape product experiences for millions of users and transform the grocery industry.
• Work in a collaborative, innovative environment with a strong focus on user experience.
• Opportunity to leverage and advance skills in AI prompt engineering within a product context.