Role Overview

Instacart is seeking a Senior Content Designer to craft clear, warm, and trustworthy language for their core consumer experiences. This role involves shaping product interactions that touch millions of households, translating complex requirements into human-centered content. You will be instrumental in defining Instacart's voice across onboarding, engagement, and retention touchpoints.

Key Responsibilities

• Collaborate with cross-functional teams to develop end-to-end UX content for consumer-facing features.
• Craft, deploy, and analyze language that drives measurable outcomes, using data and research to inform decisions.
• Design prompts for LLMs and leverage AI tools to personalize and scale content effectively.
• Maintain and enhance Instacart's content standards, ensuring alignment with tone, accessibility, and global frameworks.
• Foster a collaborative environment by sharing work frequently and providing constructive feedback.
• Mentor peers on content best practices and contribute to a culture of candid feedback.

Requirements Snapshot

• 6+ years of experience in crafting content for web and mobile interfaces, with a strong portfolio.
• Expertise in written language, design thinking, and content frameworks.
• Proven ability to engineer prompts and utilize AI/LLM technologies for content amplification.
• Self-starter capable of thriving in fast-paced, ambiguous environments.
• Solid understanding of information architecture and the intersection of language and visual design.

Expected Impact

The Senior Content Designer will significantly improve the clarity, usability, and emotional resonance of Instacart's user experiences. By crafting precise and empathetic language, this role will drive customer engagement, build trust, and contribute to measurable business outcomes, ultimately making the grocery shopping experience more effortless and enjoyable for millions.

Why Apply

• Shape product experiences that directly impact millions of users and redefine the grocery industry.
• Work within a collaborative and supportive Design & Research organization that values experimentation and diverse perspectives.
• Leverage cutting-edge AI technologies to scale content and personalize user journeys.