Creative Strategist — Pod LeadMeta Ads | DTC Subscription Brand | $3K–$8K/month + 2–4% Ad-Spend ShareOwn the Meta creative strategy. Build the testing machine. Find winners that scale.Job SnapshotWe’re hiring a Creative Strategist — Team Lead to own Meta creative strategy and lead the team responsible for turning ideas into winning ads.This is not a role where you wait for concepts to be assigned. You’ll decide what gets made, why it gets made, who it’s for, and which hooks and angles deserve testing. You’ll analyze performance, kill losers quickly, iterate on winners, and repeat the process every week.Your performance will ultimately be measured by:Consistency of finding new winning creativesCreative hit rateAbility to scale Meta while maintaining account efficiencyIf you’ve helped scale DTC brands through creative and can prove it, we want to hear from you.
About the CompanyWe operate in performance-driven DTC e-commerce, with Meta as a major customer acquisition channel.Our core customer is primarily women 50+: house-proud, often pet owners, price-conscious, and skeptical of exaggerated marketing claims.Our strongest advertising is warm, plain-spoken, honest, sensory, specific, and believable rather than polished luxury-brand marketing.Static ads are currently a major performance driver. We’re expanding into UGC, video, AI UGC, and creator whitelisting while protecting what already works.
The RoleYou’ll own Meta creative strategy end-to-end and lead a small team of approximately 2–4 people across design, editing, and UGC/creator coordination.Our operating loop:Research → Hypothesis → Brief → Produce → Launch → 7-Day Read → Kill / Iterate / ScaleYou own that loop.Every week, you should know:Which customer insight we’re attackingWhich angles and hooks we’re testingWhy each concept deserves to existWhat won and lost, and whyWhat should be killed, iterated, or scaledWhat we should make nextWhere budget should moveThis is a high-ownership role with limited hand-holding.
Key Responsibilities1. Own the Creative Testing SystemBuild and run a repeatable testing engine from research through performance analysis. Every test should have a clear hypothesis, with a consistent pipeline of net-new concepts and meaningful variations ready for launch.2. Find Winning AdsThe goal isn’t maximum ad volume. It’s maximum profitable ideas discovered.Target expectations:1+ new winning ad per week1 super winner per month15%+ creative hit rate against target ROASBuild 5–10 meaningful iterations around winning concepts3. Lead Creative ProductionLead approximately 2–4 designers, editors, and UGC/creator resources. Write briefs and scripts, provide creative direction, QA finished work, and keep production moving toward Monday launches.Nothing ships with incorrect labels, sloppy execution, or unapproved claims.4. Turn Customer Research Into AdsUse:Customer surveys and reviewsRedditCompetitor advertisingMeta Ad LibraryExisting winners and losersTurn real customer language, fears, desires, and objections into hooks, headlines, offers, visual concepts, and direct-response copy.5. Own the Creative + Media Feedback LoopYou should be comfortable using Meta Ads Manager and interpreting:ROASCPACTRHook rateSpendOther relevant performance signalsLosers should not linger because nobody made a decision.
What Success Looks LikeYou’re succeeding when:9+ static creatives move through weekly testing batches2–4+ video/UGC concepts or batches are developed weeklyMonday launches happen 100% on time15%+ of tested creatives beat target ROAS1+ new winner is found every week1 super winner is produced monthlyWinners receive 5–10 meaningful iterationsIteration briefs are created within 72 hours of identifying a winnerBriefs and production are 95%+ on timeBlended ROAS remains at or above target as spend growsTarget ROAS is approximately 2.5, with 2.3+ as an important efficiency thresholdThe creative team always knows what to make and whyLeadership does not need to chase production or decide what gets tested nextYour roadmap should make the full loop visible:Ad → Hypothesis → Angle → Result → Verdict → Next ActionYou’ll also provide a concise weekly report covering wins, losses, reasons, next week’s testing plan, and budget recommendations.
Required ExperienceSenior, hands-on leadership role.You should have:Proven Creative Strategy experience with DTC brands or performance agenciesDemonstrable creative hit rate and examples of meaningful winnersExperience contributing to scaling a brand toward or beyond $1M/monthStrong Meta creative strategy experienceDeep experience with static direct-response advertisingDirect-response copywriting skillsExperience owning creative testing end-to-endStrong customer and competitor research skillsAbility to independently interpret Meta Ads ManagerExperience briefing and working directly with designers and editorsPrevious leadership experience, ideally managing a 2–4 person creative teamUGC, creator whitelisting, and AI UGC experience is valuable, but static direct-response creative is the core skill.We will ask for proof of previous work and results.
Tools & EnvironmentYou’ll work primarily with:Meta Ads ManagerClickUpDiscordGoogle SheetsMeta Ad LibraryCreative production and UGC workflowsWorking hours: 11:00 AM–7:00 PM ESTThis is a fast-moving, performance-driven environment. Leadership is available, but you should not require constant management to keep the creative engine running.
Compensation$3,000–$8,000 USD/month, depending on experience and demonstrated ability.Additional performance upside may include a 2–4% ad-spend-based component, depending on the final compensation structure.We’re willing to pay toward the top of the range for someone who can demonstrate they’ve built winning creative systems and helped scale meaningful Meta spend.
Hiring ProcessApplication & Portfolio Review / TALO Initial InterviewPerformance-Focused Interview — previous brands, hit rate, winners, failures, and decision-makingPractical Creative Assessment — develop 3 Meta static ad concepts including headline, primary copy, image direction, and hypothesisFinal DiscussionOfferWe’re hiring ASAP.
Who Thrives HereYou’ll thrive if you’re:Creative but commercially mindedObsessed with performance and detailsCoachable without being dependentHigh ownership and proactiveFast at turning data into actionComfortable leading designers, editors, and creatorsWilling to kill losing ideas and build on winnersWho Will StruggleThis role may not be a fit if you:Need someone else to decide what to testPrimarily have brand-creative experienceCannot show previous winning ads or meaningful resultsTreat volume as a substitute for creative thinkingAvoid Ads ManagerHave never managed creatives or deadlinesNeed constant supervisionGet attached to ideas after performance data says they’re losing
Application CTAIf you’ve already built creative systems that consistently produce Meta winners and you’re ready to own the entire creative engine, we want to see your work.👉 Apply here:https://forms.gle/C92EdB8TtmTbuVhk9We’re not hiring someone to fill a creative calendar.We’re hiring the person accountable for finding the next winner.Due to the volume of applications, only shortlisted candidates will be contacted.
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