Product Design Lead

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

Simple is looking for a Product Design Lead ready to take the helm of our incredibly talented design team. We’re not just searching for a great designer — that’s our baseline. 

We’re searching for a true leader: someone who can cultivate a high-performing environment, elevate and refine our current processes, introduce new ones, empower designers to grow, and build a collaborative culture where creativity thrives. A leader who will help shape the ideal conditions for the continued growth of our product and strengthen its position as a global frontrunner in the Weight-Loss & Wellbeing market.

Who you are:

• You have hands on experience developing and evolving design team practices and processes - you know what great looks like and how to get there.
• You have a proven track record of hiring, developing, and managing the performance of senior product designers
• You are a natural leader who enjoys building a team, and you also wade in and get your hands dirty with IC design work when needed
• You value working quickly, iteratively and collaboratively over getting everything perfect right away
• You are an effective communicator with strong presentation and collaboration skills across disciplines.
• You can maintain collaboration while working asynchronously and remotely.
• You have an ownership mentality - when you see something that's broken, you fix it.

Key Responsibilities:

• Shape ways of working:build, maintain, and scale effective design processes and healthy team culture for smooth collaboration across squads and the product team;
• Grow the team: develop designers’ core and adjacent skills, and maintain clear growth frameworks like career ladders and competency maps;
• Build collaboration: drive cross-team rituals – brainstorms, hackathons, workshops – to strengthen creativity and culture;
• Champion design:protect and elevate design culture so it remains a strategic pillar across the product organisation;
• Align processes: unify and optimise design workflows, ensure transparent delivery, and remove bottlenecks across squads;
• Own the pipeline: manage the design backlog end to end, from prioritisation and capacity planning to cross-team alignment;
• Evolve the system: maintain and advance the design system so patterns stay relevant, scalable, and consistently adopted;
• Design with AI: integrate AI deeply into product flows as a core experience, not an add-on;
• Apply gamification: use gamification mechanics and user psychology to build engaging, behaviour-shaping experiences;
• Think deeply: apply strong critical thinking, user insight, and market awareness to guide product decisions.

What we’re looking for:

• A strong candidate has 5+ years of experience working on world-class B2C product;
• Proven experience leading a Design Team of 5+ people, with a track record of growing and empowering talent;
• Strong expertise in building, scaling, and optimizing Product Design processes across squads and cross-functional teams;
• High emotional intelligence, deep empathy, and a genuine passion for developing designers through thoughtful, systematic team leadership;
• Experience with Health & Fitness apps is a nice plus;
• Proficient in leveraging UX research and data analytics to inform and validate design decisions;
• Strong skills in modern mobile product design, with a focus on AI integration and gamification;
• A data-driven mindset with a passion for rapid experimentation and iterative improvement.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office, remote and hybrid work opportunities;
• Relocation package (Cyprus) - optional;
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.

About our values: 

• Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.
• Focus on impact: Results and speed matter. When we are competing to become an A-player in the digital health market, we don’t have the luxury of deliberation. We need to make decisions and changes quickly and, swiftly learn from our mistakes.We prioritize what will have the greatest impact and aren’t distracted by anything else. We create products that benefit users while we are meeting our metrics.
• Take ownership: We seek to improve all facets of our company even in ways beyond our job description. We seek and take responsibility for our actions and their impact. We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team. Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.
• Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work. This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market. We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success. We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels. We challenge ideas, from policy to product decisions, and always seek to understand the reason behind what we do.
• Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together. We hold each other accountable for our contribution to the shared success or failure, and we constantly look for ways to help our colleagues to improve and for us to perform better as a team. We collaborate within the team in order to compete with challengers in the outside world. We build relationships of trust. We provide our teammates with the autonomy and support they need to deliver their part of the goal.