Cradle

Amsterdam

Brand Design Lead

FULL TIME REMOTE SENIOR
Posted about 1 month ago

Role Overview

The Brand Design Lead will own Cradles entire visual identity and act as the guardian of the companys visual DNA. You will set the creative direction and build a high-performing design function during a period of significant growth.

Key Responsibilities

  • Evolve brand guidelines to ensure a cohesive identity across all platforms
  • Set the visual quality bar for critical company initiatives and product launches
  • Establish the visual design function and define the hiring roadmap
  • Provide art direction for scientific and technical storytelling across teams
  • Manage budgets and creative direction for external agencies and freelancers
  • Influence the physical brand experience from office aesthetics to industry events

Requirements Snapshot

  • Proven track record of building brand systems for high-growth tech companies
  • Expert proficiency in modern design tools like Figma and Creative Suite
  • Ability to build scalable visual frameworks and asset libraries
  • Experience or passion for translating complex scientific topics into visuals
  • Knowledge of motion design or 3D visualization is preferred

Expected Impact

You will transform Cradles visual presence by unifying its identity across digital and physical touchpoints. By building a formal design infrastructure, you will enable the company to communicate complex biological and machine learning concepts effectively to a global audience.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

Show match analysis

No credit card required

Sign in with Google to start instantly