Role Overview

Instacart is seeking a Creative Lead, B2B Marketing to shape the brand's presence for business partners. This role will lead the development of strategic and compelling creative work to drive revenue growth and enhance industry relationships. The ideal candidate will be a visionary leader with a proven ability to craft B2B narratives through storytelling and design.

Key Responsibilities

• Inspire and lead creative work across all B2B touchpoints, fostering collaboration and high performance.
• Build and lead B2B creative teams, identifying opportunities for impact and strategizing operating models.
• Formulate and execute data-driven B2B creative strategies and narratives aligned with brand values.
• Oversee the B2B briefing process to ensure alignment with campaign objectives and brand messaging.
• Lead and develop creative assets for B2B sales materials, events, paid media, and in-app placements.
• Partner with analytics teams to define KPIs and assess the impact of creative work.

Requirements Snapshot

• Bachelor's degree.
• 10+ years of relevant experience.
• 3+ years of creative leadership experience in B2B and B2C marketing.
• Experience building and leading creative teams.
• Deep understanding of online and offline marketing channels and their creative best practices.

Expected Impact

This role is expected to elevate Instacart's B2B brand presence, drive revenue growth through compelling marketing initiatives, and strengthen relationships with retail and CPG partners. The Creative Lead will be instrumental in defining and executing a new era of creative excellence for Instacart's business offerings.

Why Apply

• Opportunity to lead and shape the creative direction for Instacart's B2B marketing efforts.
• Be part of an award-winning in-house creative team at a rapidly growing company.
• Contribute to an essential service that impacts millions of families and offers flexible earning opportunities.