Creative Director (Remote US) at Directive

The role

This Associate Creative Director role is a copywriting-led individual contributor position focused on translating strategic inputs into high-performing B2B campaign concepts. You will bridge the gap between business objectives and visual execution by developing messaging territories, headlines, and creative direction for enterprise technology brands.

What you'll do

• Support new business opportunities with speculative creative and strategic campaign narratives
• Translate complex positioning and buyer insights into compelling messaging territories and hooks
• Partner with production designers to provide clear concept and copy direction for execution
• Develop campaign briefs grounded in business objectives and success metrics
• Establish a repeatable creative testing rhythm involving hypotheses and data-driven decisions
• Build campaign-style case studies to demonstrate the value of strategic creative in driving revenue

What you'll bring

• Four to six years of professional creative experience within an agency or B2B environment
• Portfolio demonstrating a balance of visual brand systems and performance-driven ad campaigns
• Strong proficiency in Adobe Creative Cloud and comfort using generative AI tools
• Experience with A/B testing and conversion rate optimization tools like Optimizely or Unbounce
• Ability to present creative strategy confidently to executive leadership and client stakeholders

Your impact

You will transform the creative department from a deliverable-based service into a strategic performance practice that directly influences business outcomes. By implementing a rigorous campaign brief process and testing methodology, you will improve the clarity and effectiveness of marketing for technical enterprise buyers. Your work will ultimately drive account growth and new revenue through sharper, data-backed creative thinking.