Somewhere out there, a Korean skincare brand is about to break $100,000 a day in ad spend, and they still haven't found the person who's going to get them there. That gap exists because most "creative strategists" can brief an editor and call it a day. This role isn't that. This is for someone who can look at an ad account doing eight figures, spot the angle nobody else has run, and turn it into the next top spender within 30 days.
If you've spent the last few years living inside Meta Ads Manager for a brand that actually moves product, and you're tired of your ideas getting diluted by three layers of approval, keep reading.
This is a full-time, remote contractor role.
WHAT’S IN IT FOR YOUReal ownership from day one. You won't be running someone else's playbook. You'll own the research, the angles, the briefs, and the calls on what scales.Uncapped upside. Two separate bonus structures: one tied to ad spend and ROAS tiers, one tied directly to winning concepts you produce. When you win, it shows up in your pay.A clear path to leadership. Perform here and you're on track to become Head of Creative Strategy, managing the department and other strategists reporting to you.Work on a brand people actually talk about. This isn't a maturing account coasting on old wins. You'll be building the creative engine behind a brand aiming to disrupt US skincare in the next two to three years.Direct line to the people who decide. You'll work closely with founders and leadership who move fast and back good ideas immediately, not after three rounds of committee review.They'll invest in you. Training and courses covered, whatever helps you get sharper at the craft.
WHAT YOU’RE GETTING INTOThis is a hands-on performance creative role with end-to-end ownership.You will:Research the top-performing brands in the space to constantly feed new angles and concepts into the pipelineDevelop winning creative ideas and iterate on them fast based on what the data tells youBrief editors clearly: direction, structure, and exact execution for every ad, no guessworkReview submissions, give sharp feedback, and approve final creatives for the media buyer to launchOwn weekly output of 20 video ads: 6 brand-new unique concepts and 14 iterations on proven winnersMonitor performance daily, draw real conclusions from the data, and use them to kill losers and scale winners fastReport directly to the Head of Content Strategy and stay closely aligned with the media buyer on what's actually working in the account
WHO YOU AREYou have at least 2 years of experience as a dedicated Creative Strategist, not a hybrid role where it was 10% of your jobYou've worked with a brand doing $1M+ a month in revenue, ideally $30M+ a year, with the majority of that growth driven through Meta adsYou come from the DTC ecommerce world and know what performance creative actually looks like at scaleYou're fluent in Meta Ads and comfortable working with AI ad tools like Arcads and HiggsfieldYou can research a market, spot a gap, and turn it into a scroll-stopping concept without needing hand-holdingYou think like an owner: you don't wait to be told what to test nextYou communicate clearly and fast, especially over Slack, and you update people before they have to askYou're motivated by upside, not just a base salary; you want your best ideas to directly move your paycheck
Bonus if you've:Worked specifically in the skincare or cosmetics nicheHelped scale a brand's daily ad spend past six figures