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Twine

European Economic Area...

Brand Designer – Premium Game Identity at Twine

REMOTE MID
Posted about 24 hours ago
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Company snapshot

Twine

Twine is an online marketplace that connects businesses with skilled freelancers, offering access to specialist expertise to bring projects to life. With a global network of half a million diverse experts, Twine enables companies to outsource marketing...

B2C SAAS Information Technology & Services E-commerce
HQ
Manchester, Greater Manchester, United Kingdom
Team size
51-250
Founded
2014
Funding raised
$998K
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Quick Summary

Role Overview

This role involves creating a sophisticated and distinctive brand identity for a new PC and Mac theme park builder game. The designer will develop a calm, crafted, and premium visual direction that avoids typical genre conventions.

Key Responsibilities

  • Create a responsive wordmark legible at small Steam capsule sizes
  • Design a square logo variation and a compact symbol or icon
  • Develop a cohesive color palette with a signature accent color
  • Select typography that complements the existing Barlow UI font
  • Produce a comprehensive brand guidelines PDF outlining usage and color
  • Integrate provided competitor research into the branding process

Requirements Snapshot

  • Proven experience in brand identity design for games or entertainment
  • Strong portfolio demonstrating premium and crafted visual identities
  • Expertise in color theory and responsive logo design
  • Familiarity with branding for digital storefronts like Steam
  • Proficiency with industry standard design software like Adobe Creative Suite

Expected Impact

The designer will establish a unique and premium visual identity that sets the game apart from typical genre tropes. This work will ensure brand clarity and impact across all digital storefronts and marketing materials, directly shaping the game's market presence and player perception.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

This role involves developing a sophisticated and distinctive brand identity for a new PC and Mac theme park builder game. The project requires a designer with a refined aesthetic who can create a calm, crafted, and premium visual direction that stands apart from typical genre conventions. The brand should evoke warmth and realism, with visual cues such as reflective water, soft shadows, and golden daylight, while avoiding cartoonish, esports, or overused theme park motifs. The deliverables will be used across digital storefronts, marketing materials, and in-game assets, ensuring the brand remains clear and impactful at various sizes and formats.

Deliverables

Responsive wordmark that maintains clarity at Steam’s 120 × 45 px capsule size Square logo variation and a compact 16–32 px symbol/icon Cohesive colour palette featuring one signature accent colour Typography selection that complements the UI font Barlow Concise brand-guidelines PDF outlining usage, colour, and typography Process outline, including number of initial concepts and revision rounds Presentation of relevant examples of PC or console game branding Integration of competitor-branding research provided by the client

Requirements

Proven experience in brand identity design, preferably for games or entertainment products Strong portfolio demonstrating premium, crafted visual identities Ability to create logos and wordmarks that remain legible and impactful at small sizes Expertise in colour theory, typography, and responsive logo design Familiarity with branding for digital storefronts (e.g., Steam) and marketing assets Proficiency with industry-standard design software (Adobe Creative Suite or equivalent) Excellent communication skills and ability to articulate design rationale Ability to deliver concise brand guidelines and work within provided research context Availability for a single project with potential for future collaboration

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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