Brand Designer – Luxury Eyewear Identity at Twine

A new luxury eyewear label is seeking a highly skilled Brand Designer to create a distinctive brand identity for its upcoming launch. The project centers on developing a typography-led wordmark and an iconic symbol that will be used across physical products, digital platforms, and packaging. The ideal creative direction should evoke a collectible, cultish appeal, drawing inspiration from renowned eyewear brands while establishing a unique visual language. The brand identity must be versatile, with assets that function at very small sizes for engraving and casting, as well as in digital and print contexts. The selected designer will be responsible for delivering a confident, cohesive creative route that sets the tone for the brand’s debut collection.

Deliverables

Typography-led wordmark suitable for luxury positioning Icon design with avatar, favicon, and repeat-pattern variants, including minimum-size guidance for engraving/casting Secondary lockups and a frame or container device Comprehensive type system using two licensed typefaces Curated colour palette reflecting the brand’s collectible, cultish aesthetic Approximately 20 pages of detailed brand guidelines All assets prepared for digital, packaging, and product applications

Requirements

Proven experience in brand identity design, preferably for luxury or fashion sectors Strong portfolio demonstrating confident type choices, especially with revival serifs or display faces Ability to create iconic symbols that retain clarity at small sizes (e.g., 4 mm for product engraving) Expertise in developing comprehensive brand guidelines and scalable visual systems Proficiency with industry-standard design software (Adobe Creative Suite or equivalent) Excellent communication skills and ability to present a single, well-developed creative direction Availability to begin mid-October 2026 and deliver final files by end of November 2026 Eyewear industry experience is not essential; collaboration with manufacturing partners will be supported

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

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