I'm Cyrille, Executive Consultant at Projekts. For over 20 years, I've recruited and advised leaders for top-tier international companies. Today, Projekts is expanding beyond recruitment: we're launching a portfolio of new brands across coaching, consulting, outplacement .. and we need someone to design them with us, then run the marketing that makes them grow.
1. What this role really is ?
You will help us create new brands from scratch, naming territory, visual identity, tone of voice, the lot and then stay on as the in-house marketer who keeps them alive on social media, in B2B and B2C campaigns, and across every customer touchpoint.
Think of it as two phases that never really end:
Phase 1 — Build the brand. Work directly with the founding team to shape each new brand's identity: logo system, color palette, typography, visual language, brand guidelines, website look and feel, launch assets. You're not briefing an agency — you are the agency, embedded with us.
Phase 2 — Grow the brand. Once a brand is live, you own its day-to-day presence: social media content (LinkedIn, Instagram, wherever the audience lives), B2B email campaigns to acquire qualified leads, B2C ad campaigns to drive end-user conversion, landing pages, sales collateral, the whole funnel.
And because we launch brands regularly, you'll cycle between these phases continuously. That's the appeal of the role and the demand.
2. Your day-to-day responsibilities
Brand design & visual identity (the heart of the job) Design complete visual identities for new brands: logos, color systems, typography, iconography, brand guidelines. Build the templates, layouts, and asset libraries that everything else flows from. Evolve existing brand systems as they mature. Tools: Figma, Adobe Creative Suite, Canva — whatever gets it done at a professional level.
Social media content production Plan and produce ongoing content for each brand's social channels (LinkedIn first, then platforms relevant to each audience). Carousels, short-form video assets, visual posts, editorial pieces. Build editorial calendars tied to business priorities. Adapt tone for each brand's audience — C-level executives don't read the same way as career-change candidates.
B2B and B2C ad & email campaigns Design and run paid and organic acquisition campaigns end-to-end: targeting, creative, copy, sequencing, A/B testing, reporting. B2B emailing and LinkedIn outbound for the recruitment and consulting side. B2C ads (Meta, LinkedIn, Google) for coaching and career insurance brands. You track open rates, CTR, CPL, conversion — and you adjust.
Landing pages, websites, sales materials Design and iterate landing pages, website sections, sales decks, one-pagers, case studies. You'll collaborate with our IT/web lead, who handles the technical build — you bring the design and the conversion thinking.
Test, measure, improve Simple dashboards, clear KPIs (leads, meetings booked, conversions, CPL), and a test-and-learn habit. We don't expect a data scientist — we expect someone who treats their own work with curiosity and improves it weekly.
3. Who we're looking for
3–5 years of hands-on experience combining brand design and marketing execution. Portfolio matters more than CV length.Genuine visual design skills. This is non-negotiable. We need to see brand systems, logos, layouts, and campaign creative you've actually made. If your portfolio is mostly Canva templates lightly modified, this isn't the role.Comfortable in Figma and Adobe Creative Suite / Affinity at a professional level. Bonus if you've shipped Webflow / WordPress / Framer sites.Solid grasp of B2B and B2C marketing mechanics such as email sequencing, paid social, landing page conversion, basic SEO.Writing ability in English (working language); French is a strong plus given our base.Autonomous, organised, and direct full remote works only if you can deliver and communicate without being chased.
4. What makes this different?
Most marketing jobs ask you to execute someone else's brand. This one asks you to create the brand, then market it. You'll see your visual identity on real businesses, your campaigns generating real leads, and you'll cycle through that loop several times as we launch new brands.You'll work directly with me and the founding team — short feedback loops, fast decisions, real ownership.
We are therefore looking for someone demanding with themselves, able to ramp up quickly, maintain a consistently high level of quality, and embrace a role as a true “integrated mini‑agency” serving brand and business growth.
At Projekts, you won’t just place candidates, you’ll build strategic relationships, drive business growth, and help shape the next generation of international leaders.If you’re ready to transform your commercial experience into a meaningful consulting career, join Projekts and take your growth global.
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