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Twine

European Economic Area...

Brand Designer – B2B AI Startup at Twine

REMOTE MID
Posted about 23 hours ago
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Company snapshot

Twine

Twine is an online marketplace that connects businesses with skilled freelancers, offering access to specialist expertise to bring projects to life. With a global network of half a million diverse experts, Twine enables companies to outsource marketing...

B2C SAAS Information Technology & Services E-commerce
HQ
Manchester, Greater Manchester, United Kingdom
Team size
51-250
Founded
2014
Funding raised
$998K
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Quick Summary

Role Overview

This role focuses on elevating the visual identity and website for an early-stage B2B AI platform serving industrial clients. The designer will refine the brand’s visual direction to ensure a polished and cohesive presence that resonates with industrial technology audiences.

Key Responsibilities

  • Audit and review the current website visual identity and user interface
  • Implement improvements to typography and color palette and layout
  • Redesign key pages including the homepage and product presentation
  • Create product visuals and updated screens within Figma
  • Develop a reusable visual system for future marketing materials
  • Collaborate with technical stakeholders to enhance brand perception

Requirements Snapshot

  • Proven experience in brand and web design for B2B SaaS or AI
  • Strong portfolio demonstrating expertise in UI/UX and digital branding
  • High proficiency with Figma and modern design tools
  • Ability to create cohesive and scalable design systems
  • Excellent attention to detail and understanding of visual hierarchy

Expected Impact

The designer will significantly enhance the brand's visual presence and user experience, ensuring the platform appears professional and distinctive to industrial clients. By establishing a scalable visual system, the role will streamline future marketing efforts and improve the overall perception of the AI product.

A DesignJobs.World summary of the employer's posting, written to highlight scope, requirements, and fit (AI-assisted, human-reviewed). For full details, see the description below.

Job Description

This role focuses on elevating the visual identity and website for an early-stage B2B AI platform serving industrial clients. The product streamlines operational workflows by integrating company data from various sources, supporting teams in preparing RFQs, quotations, and supplier communications. The designer will refine the brand’s visual direction, ensuring a polished, cohesive, and distinctive presence that resonates with industrial technology audiences. The project involves reviewing an existing draft website and delivering expert design solutions to enhance user experience and brand perception.

Deliverables

Audit and review of the current website’s visual identity and user interface Recommendations and implementation of improvements to typography, color palette, spacing, hierarchy, and layout Redesign of key pages, including homepage, product presentation, and calls to action Creation of product visuals and updated sections or screens in Figma Development of a reusable visual system for future marketing and product materials

Requirements

Proven experience in brand and web design, ideally for B2B SaaS, AI, or industrial technology products Strong portfolio demonstrating expertise in visual identity, UI/UX, and digital branding Proficiency with Figma and modern design tools Ability to create cohesive, scalable design systems Excellent attention to detail and understanding of visual hierarchy Strong communication skills and ability to collaborate with technical stakeholders Availability for a one-off project with potential for future engagements Experience working with early-stage startups or complex product offerings is a plus

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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