Role Overview

Instacart is seeking a creative and resourceful Growth Copywriter to join their Growth Creative team. This role will focus on developing high-impact, customer-facing messaging to drive engagement, retention, and loyalty. The position also involves leveraging AI tools to scale content production across various lifecycle channels.

Key Responsibilities

• Own creative copy development across CRM touchpoints (email, push, SMS, in-app, PDM, ASO, etc.) for Instacart's full suite of offerings.
• Utilize AI-powered tools to draft, scale, and optimize content while maintaining human creativity and emotional nuance.
• Partner with Growth, Lifecycle, and Product Marketing teams to develop insight-driven, personalized, and measurable campaigns.
• Build AI prompts, templates, and workflows to generate consistent, on-brand copy at scale.
• Experiment with AI-generated variations to fuel A/B testing and creative roadmaps.
• Transform strategic briefs and test hypotheses into compelling content that drives action and deepens customer loyalty.

Requirements Snapshot

• 2–4 years of experience writing CRM and lifecycle marketing copy for a consumer-facing brand.
• Strong understanding of writing for mobile-first channels (email, push, in-app, SMS).
• Curious mindset with excitement for experimenting with AI and understanding when human judgment is needed.
• Comfort working with A/B tests and using results to refine messaging.
• Excellent communicator and collaborator thriving in a fast-paced, iterative environment.

Expected Impact

The Copywriter, Growth Creative will directly contribute to increasing customer engagement, retention, and loyalty through compelling and data-informed messaging. By leveraging AI, they will also help scale content production, enabling the team to test more effectively and efficiently, ultimately driving business growth.

Why Apply

• Be at the forefront of integrating AI into creative content production for a leading consumer brand.
• Opportunity to shape the future of how Instacart creates and optimizes copy at scale.
• Work in a flexible "Flex First" environment with a focus on collaboration and innovation.