Binance

Taipei

Product Designer

FULL TIME ON-SITE MID

Posted 9 months ago

Quick Summary

Role Overview

This role focuses on leading the design and implementation of Binance's Design System (BNDS). The goal is to create a robust, reusable framework that enhances user experience, reduces collaboration costs, and ensures brand consistency across multiple platforms and business scenarios.

Key Responsibilities

Lead the iteration and optimization of the BNDS foundational framework and core components for multi-platform compatibility.
Build and maintain the BNDS documentation system and asset library for efficient reuse by design and R&D teams.
Adapt design solutions to specific business scenarios, focusing on microinteractions and motion effects to improve user trust and fluency.
Drive design implementation through cross-functional collaboration with engineering and marketing teams, addressing technical and branding requirements.
Empower designers company-wide by conducting training, workshops, and collecting feedback to iterate on BNDS.
Proactively track Web3 design trends and integrate new insights into BNDS optimization.

Requirements Snapshot

3+ years of experience in building or optimizing product-level design systems.
Proficiency in Figma, including Components, Variables, Auto Layout, and Variants.
Understanding of Web3/blockchain product design, including trading workflows and wallet interactions.
Strong attention to user experience details, including accessibility standards and diverse user needs.
Excellent cross-team communication and collaboration skills with designers, R&D, product, and marketing.

Expected Impact

The expected impact of this role is the creation of a highly efficient, scalable, and user-centric design system that significantly reduces development time, improves product consistency, and elevates the overall user experience across Binance's diverse platforms. This will foster better collaboration and empower design teams to deliver high-quality solutions more rapidly.

This summary was generated from the original job posting (AI-assisted, human-reviewed).
For full details, see the description below.

Job Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

Lead the design of BNDS (Binance Design System): Iterate on the foundational framework and core components, optimize relevant state logic, and ensure compatibility with multiple platforms and real business scenario requirements.
Build and maintain the BNDS documentation system and asset library: Include component usage rules, interaction specifications, and explanations of related Design Tokens. Ensure efficient reuse by business designers and R&D teams to reduce cross-team collaboration costs.
Deeply adapt design solutions to business scenarios: Address user pain points through designs for microinteractions and other related motion effects, enhancing user trust, operational fluency, and overall user experience.
Drive design implementation through cross-functional collaboration: Align with frontend/architecture engineers on technical implementation plans for components, resolving detailed issues in the "design-development" handoff (e.g., component responsive logic, state switching compatibility). Collaborate with the marketing team to ensure BNDS aligns with Binance’s global brand visual language while meeting regional compliance requirements (e.g., multi-language typography, RTL (Right-to-Left) layouts).
Empower designers across the company: Convey BNDS design thinking and usage standards through design training, workshops, and case studies. Collect feedback from designers in various business lines, and iterate on BNDS using data (e.g., component adoption rates, user experience research results) to improve the system’s practicality and coverage.

Requirements:

3+ years of experience in design systems: Must have cases of building a product-level design system from scratch or optimizing an existing one. Familiar with multi-platform design guidelines (Apple HIG, Google Material Design) and capable of independently managing the full process of component design from concept to implementation.
Proficiency in Figma: Skilled in using Components, Variables, Auto Layout, and Variants. Ability to build component libraries that support reuse across multiple scenarios.
Understanding of Web3/blockchain product design: Comprehend trading workflows, relevant business operation logic, and wallet interaction rules. Ability to translate blockchain business logic into clear design solutions.
Attention to user experience details: Familiar with accessibility design standards (e.g., WCAG 2.2). Consider the needs of diverse users (e.g., screen reader adaptation for visually impaired users) in component design, while balancing the security and usability of financial products.
Systems thinking: Ability to move beyond "one-off design" to focus on "global reusability," with consideration for component scalability and compatibility.
Cross-team communication skills: Ability to clearly align goals with designers, R&D, product, and marketing teams. Convey design logic in concise language and drive consensus.
Attention to detail and execution ability: Maintain strict standards for design precision and interaction logic details. Deliver high-quality design system results on time in the fast-paced blockchain industry.
Learning agility: Proactively track Web3 design trends and industry practices for design systems, and quickly integrate new insights into BNDS optimization.
Design experience/case studies in relevant businesses such as crypto exchanges/platforms or blockchain wallets. Understanding of the blockchain ecosystem and ability to directly grasp core business scenarios.
Experience in building design systems.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Experience collaborating with remote/distributed teams (adaptive to a global work model).
Able to understand front-end development processes and collaborate effectively with front-end or infrastructure engineers. Familiarity with HTML and CSS is a plus.
Ability to communicate efficiently with frontend engineers on component implementation details to prevent design solutions from being unfeasible due to technical constraints.
Familiarity with applying AI in Design Systems, including leveraging AI tools to accelerate component creation, documentation, and design-to-code workflows, as well as improving consistency and scalability.
Hands-on experience creating motion and animations for UI components, with a strong understanding of interaction design, timing, and usability, and the ability to collaborate with engineers for implementation.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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View Original Job Post

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