Principal Product Designer at Babylist

The role

Babylist is seeking a Principal Designer to lead the design vision and execution for personalization across their entire product ecosystem. This role acts as a hands-on builder and strategic owner, accountable for the UX, KPIs, and quality standards of personalized experiences. You will drive the transition to AI-native product development while mentoring other designers and partnering with cross-functional leadership.

What you'll do

• Own the personalization experience end-to-end across all Babylist platforms
• Translate company goals into clear design priorities and strategic roadmaps
• Create prototypes and contribute directly to production-quality interfaces
• Lead the design team transition to AI-native product development workflows
• Conduct generative and evaluative research to ground decisions in user behavior
• Mentor and coach other designers to raise the overall craft bar

What you'll bring

• Extensive portfolio of shipped consumer product work for web and mobile
• Proficiency using AI tools for rapid prototyping and iterative design
• Strong systems thinking skills to connect interactions across a broad ecosystem
• Expertise in qualitative and quantitative research to drive product decisions
• Proven ability to mentor designers and lead operational design rituals

Your impact

You will transform the personalization experience into a core driver of user value and business growth over the next 12 to 18 months. By modeling AI-first design practices, you will redefine how the organization builds products and set a new standard for excellence and delight. Your leadership will ensure that Babylist remains the leading platform for families through deeply personalized and intuitive digital experiences.