Principal Product Designer at Babylist

The role

Babylist is seeking a Principal Designer to lead the design and experience strategy for personalization across its entire product ecosystem. This individual will translate company goals into a clear vision while advocating for long-term customer needs and business impact.

What you'll do

• Own the end-to-end personalization experience across all digital platforms
• Define the long-term design vision and strategic roadmap for personalization
• Set high standards for craft and product excellence through hands-on work
• Conduct generative and evaluative research to guide product decisions
• Lead the transition to AI-native product development and workflows
• Mentor and coach other designers to raise the overall craft bar

What you'll bring

• Extensive experience shipping consumer products across web and mobile
• Proficiency in using AI tools for rapid prototyping and iteration
• Strong background in systems thinking and interaction design
• Proven ability to leverage qualitative and quantitative data for decisions
• Experience mentoring designers and leading operational design processes

Your impact

The Principal Designer will transform how Babylist approaches personalization by connecting design vision to business strategy and setting a new standard for AI-native development. Their work will directly influence user engagement and KPIs while scaling design democratization and mentoring the next generation of design talent within the organization.