SKELAR

Kyiv

Creative Marketing Manager (Meta focus) - Storyby

FULL TIME ON-SITE SENIOR
Posted 20 days ago

Role Overview

As a Creative Marketing Manager at Storyby, you will lead the creative development for AlphaNovel on Meta by turning best-selling stories into viral advertising strategies. You will analyze top novels as individual products to develop unique visual strategies that ensure a high success rate for marketing creatives.

Key Responsibilities

  • Develop creative strategies for Meta and Web by analyzing books and identifying growth points
  • Manage the full cycle of creative production from initial ideas to final design control
  • Conduct deep analytics on performance metrics to understand why specific titles succeed
  • Systematize brainstorming sessions and prioritize the backlog of creative ideas
  • Ensure the creative pipeline has sufficient capacity to support large marketing budgets
  • Collaborate closely with growth managers and media buyers to implement insights quickly

Requirements Snapshot

  • Proven experience in performance marketing with a focus on CPA and CTR metrics
  • Strong analytical and strategic thinking skills to build data-driven plans
  • High level of autonomy and a strong sense of ownership over the Meta channel
  • Upper-intermediate English proficiency for working with international content
  • Ability to adapt quickly to changing strategies in a fast-growing environment

Expected Impact

You will become the strategic owner of the Meta channel, directly influencing the scaling of the business and its marketing budgets. By optimizing creative performance for a product with over 6 million users, you will help AlphaNovel maintain its position as a top-3 player in the entertainment tech niche.

This summary was generated from the original job posting (AI-assisted, human-reviewed). For full details, visit the company's site.

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